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Toyota Announces TRD Pro Series at the 2014 Chicago Auto Show

MEDIA INFORMATION
Contact:
Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

FOR IMMEDIATE RELEASE

CHICAGO (February 6, 2014) – Toyota announced the Toyota Racing Development (TRD) Pro Series during the Media Preview of the 2014 Chicago Auto Show. The latest chapter in the TRD Pro Series includes the Toyota Tundra, Tacoma and 4Runner. All three are designed with enthusiasts and off-roaders in mind.

“We were challenged us to create something exciting. We want to talk about fun; these [vehicles] are the ultimate in Toyota off-road excitement," said Jack Hollis, vice president of Toyota Marketing. “The TRD Pro Series is the most recent chapter to be added to the series since 1998.”

The 2014 Toyota TRD Pro Series features a rugged exterior, redesigned shocks, rear wheel reservoirs, durable aluminum skid plate, dual exhaust and an iconic front grill. The vehicles are also designed with premium interior and new detailed styling. The TRD Pro Series of all three vehicles will be available in classic black, super white and the new inferno orange color.

The TRD Pro Series is expected to go on sale in the fall of 2014. While it is too early to announce pricing, all three vehicles will have impressive capabilities and will be customizable to fit the needs and budget of consumers. Also announced today was the Super Off Road™: TRD Pro Edition Presented by Toyota, an app designed to simulate what it would be like to drive one of these vehicles.

 

To watch complete coverage of the 2014 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. The manufacturer press conferences are also available at www.youtube.com/chicagoautoshow. For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.

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About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow. Media can register for the Chicago Auto Show Media Preview at chicagoautoshow.com/media/.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit CATA.info.

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