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Tomorrow's Memories at Yesterday's Price

Posted by: Jennifer Ferm

As the new year approaches and the auto show is just around the corner, I ponder what the year of 2009 will bring. Obnoxiously cold weather is certain--at least for the next few months--a new president will take the reigns, and we'll hopefully see the economy begin to rise. 2008 was certainly eventful, albeit daunting at times.

1930 Chicago Auto ShowIt seems these days you can't go to a movie without breaking the bank. A bucket of popcorn and a drink can be as pricey as $15 (+)--and that's not including the movie ticket. Paul Brian was shocked at this phenomenon when he recently went to see the Quantum of Solace flick. He couldn't get over the ridiculous price of the movie ticket and, even more so, the price of popcorn. Does anyone go to the movies anymore? For a family of four, the movie adventure adds up to be an outrageously expensive outing and teenagers don't have the money to waste on what used to be a common teen activity.

The numbers on price tags have skyrocketed as a result of the economy. The Chicago Auto Show is one event in town that doesn't demand a high price tag. For $10 per ticket, attendees can enjoy what's new today at yesterday's price; modern fun with a classic twist. Moreover, attendees have the chance to win free or discounted tickets. One way to win complimentary tickets is through joining the Official Chicago Auto Show Facebook group (see previous blog post for additional information). Attendees can also pick up a Pepsi can (in late January) for half-price admission by presenting the can at the door. Either way, the ticket is $10 and below!

We decided to ask members of the Official Chicago Auto Show Facebook group about their favorite memories of the show. The feedback was great! Group members shared stories with us including their fond memories of attending the show as a child and with their family, taking their significant other on a date to the show and going on grade school class trips. Some stories discuss the generations of family members that have attended the show while other stories were more lighthearted (i.e. one split their pants in the parking lot). Overall, I got a smile and a few laughs out of reading the favorite memory posts. To sum it up, I'd describe this event as: Big Memories at a Small Price.

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