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Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986


CHICAGO (February 11, 2016) - The 2016 Chicago Auto Show Media Preview kicked off with the Midwest Automotive Media Association (MAMA) breakfast. MAMA President Patrick Olsen presented Volvo with the 2016 Family Vehicle of the Year award for the XC90.
MAMA, a nonprofit group of automotive journalists and public relations professionals, developed the award to help the consumer make an informed decision when it's time to shop for a family vehicle.
To qualify for the award, vehicles had to have four doors, start at less than $50,000, appear at one of MAMA's two annual rallies, and be new or significantly updated within a year of the 2015 Spring Rally, which took place last May.
"We are changing a lot. We are changing our design. We are changing our engine," said Lex Kerssemakers, president and CEO of Volvo Cars North America. "What we won't change, though, is keeping the people who drive these cars in mind."
For its sixth annual Family Vehicle of the Year award, MAMA selected three finalists - the 2016 Honda Pilot and the 2015 Kia Sedona were the runners-up.
"MAMA is stronger than ever, and we're celebrating more than 25 years," said Patrick Olsen, MAMA president.
To watch complete coverage of the 2016 Chicago Auto Show Media Preview press conferences, please visit For more information about the 2016 Chicago Auto Show, please visit

For more information on the 2016 Chicago Auto Show, please visit    


About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2016 public show will be February 13-21. For more information, visit or

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit

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