Multimedia

The glass half full

Posted by: Mark Bilek

2009 Lincoln Concept CIf you've got an ear to the ground of the automotive scene, I am sure you have heard that Ford announced it will phase out the Mercury brand over the next twelve months. It's been a long run for Mercury. The brand was founded in 1939 by Edsel Ford, son of Henry Ford, to market entry-level-luxury cars. Initially, Mercury found a successful niche blending luxury and performance. Over the past decade, it developed a serious case of me-too syndrome and became home to a collection of badge-engineered Ford-clone vehicles like Milan and Mariner.

The news is not all bad at Blue Oval HQ in Dearborn, Michigan. FoMoCo plans to add seven all-new or significantly refreshed vehicles to the Lincoln lineup over the next four years, including the luxury brand's first-ever C-segment vehicle (read luxury compact). In addition, Ford is promising to develop Lincoln-exclusive powertrains including an all-new V6.

The bottom line is simple, by putting the flagging Mercury brand out to pasture, FoMoCo has the resources to reinvent Lincoln. Ford can give the luxury brand the attention it needs to once again become a realistic competitor to Cadillac and top European and Japanese luxury nameplates like Audi, BMW, Mercedes, and Lexus. Let's hope that last year's well-received Concept C is the direction Lincoln is heading . . .

Click here for more information about the Lincoln Concept C.

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS15

Blog

More

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

Friday, June, 05, 2015

Getting Your Car Summer-Ready

Summer is finally here! That means sunshine, beautiful weather (hopefully), outdoor activities, road trips and time ...

Tuesday, May, 26, 2015

Android Auto Now Available in 2015 Hyundai Sonata

As an update to a previous blog post , Hyundai is now officially the first car manufacturer to launch Android Auto ...

Friday, May, 22, 2015

Racing's Greatest Weekend!

If you are a speed freak, you've been waiting for this weekend all year. It's one of the few times you can ...

Wednesday, May, 20, 2015

What You Need to Know about the Takata Recall

To help clear up any misinformation that’s been circulating the Internet, we’ve compiled facts below on ...

Friday, May, 15, 2015

A Rally and a Street Legal Racecar

Earlier this week automakers and journalists once again descended on Elkhart Lake, WI, which has become home to the ...

Thursday, May, 14, 2015

Two days in paradise -- for a motorhead!

The 14th annual Midwest Automotive Media Association (MAMA) Spring Rally was held this past Tuesday and Wednesday ...

Tuesday, May, 05, 2015

Mazda Drive for Good

With so much negativity in the news, it’s refreshing to hear about those who contribute – both ...

Thursday, April, 23, 2015

Mazda Rallies in Grant Park to Prevent Distracted Driving

To celebrate Global Youth Service Day and bring awareness to the dangers of distracted driving, the Mazda ...

Wednesday, April, 22, 2015

Toyota's Mirai Fueled by ... ahem ... Bullsh*t

Though you can't yet buy the hybrogen-powered Mirai sedan in Illinois, Toyota is starting a national marketing ...

More

7/2/2015 2:33:01 PM

The Chicago Auto Show Changed their cover photo.

7/2/2015 1:01:50 PM

We are honored to sponsor the The Chicago Auto Show social media contest for the BBQ for the Troops initiative. Head over to DriveChicago and enter for your chance to win a barbecue hosted by our very own Jeff Shapiro for you and 50 of your friends

7/2/2015 10:03:02 AM

We love looking back on past auto shows, so this #ThrowbackThursday is dedicated to these awesome Ford race cars at the 2000 Chicago Auto Show! #FordRacing

7/1/2015 3:46:23 PM

We're extremely excited to announce the Ultimate Backyard BBQ Contest! Head over to DriveChicago and share why you're passionate about supporting our troops and you could win a catered BBQ lunch from Real Urban Barbecue for 50 of your friends...well, make that 49 because a Chicago Blackhawksambassador is coming to crash the party! Also Big Green Egg Chicago will leave behind a brand new grill. Enter here now and share with friends to vote for your entry!: http://bit.ly/1JwVE9P

7/1/2015 9:31:03 AM

Want to host your very own Ultimate Backyard BBQ for the Troops, including a private cooking demo from Real Urban Barbecue’s chef, sample taste bud tantalizing BBQ, win a Big Green Egg grill and even mingle with a Chicago Blackhawks ambassador? Starting July 1, share why you’re passionate about supporting the troops with #BBQ4Troops. Stay tuned for more details

7/1/2015 8:34:28 AM

Stay tuned for more details later today for how you can win the Ultimate Backyard Barbecue all in support of our local troops! #BBQ4Trooos

6/29/2015 10:13:03 AM

Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://bit.ly/1LymleY

6/27/2015 9:21:04 AM

Want to host your very own Ultimate Backyard BBQ for the Troops, including a private cooking demo from Real Urban Barbecue’s chef, sample taste bud tantalizing BBQ, win a Big Green Egg grill and even mingle with a Chicago Blackhawks ambassador? Starting July 1, share why you’re passionate about supporting the troops with #BBQ4Troops. Stay tuned for more details

6/26/2015 2:26:44 PM

SAVE THE DATE: Saturday, July 18! Chicagoland car dealers are on a summertime mission to help raise money for the USO of Illinois and our local troops! Visit www.DriveChicago.com for more details. #BBQ4Troops

6/25/2015 11:37:08 AM

#ThrowbackThursday! Looking at old car models brings back so many memories. We want to know, what was your first car? #BlastFromThePast #DeLorean

More

7/2/2015 11:11:57 PM

RT @FordAutoShows: Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld ht…

7/2/2015 2:45:01 PM

RT @ChiAutoShow: This month, visit your dealership’s service dept. & dump your loose cup holder change to support local troops! #BBQ4Troops

7/2/2015 2:41:27 PM

RT @ChiAutoShow: This month, visit your dealership’s service dept. & dump your loose cup holder change to support local troops! #BBQ4Troops

7/2/2015 2:40:01 PM

This month, visit your dealership’s service dept. & dump your loose cup holder change to support local troops! #BBQ4Troops

7/2/2015 1:37:10 PM

@FordAutoShows @JurassicPark @ChiAutoShow @Ford Does #JurassicWorld have a 2016 Explorer?

7/2/2015 12:43:24 PM

RT @FordAutoShows: Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld ht…

7/2/2015 12:36:05 PM

RT @FordAutoShows: Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld ht…

7/2/2015 12:34:07 PM

RT @FordAutoShows: Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld ht…

7/2/2015 12:33:01 PM

Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld http://t.co/inKrTvODV6

7/2/2015 11:43:41 AM

@ChiAutoShow Did u know about the 1st Women's Equality Exhibit in #Chicago? Only 6% funded. http://t.co/f4lESAqrhP #CampaignEquality