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Chicago Auto Show Blog

The 101st edition is leading the road to Show Business

Posted by: Anna Hellgeth

Stepping foot on the floor of the largest Auto Show in North America is strictly, Auto Show business. 1,000 cars are rolling in over 1.3 million square feet, as we look upon the construction zone that's being developed before our eyes. Chrysler sets up their test track, Volkswagen polishes their new 2009 models, and the Media Center prepares credentials for over 1,000 journalists from around the world.

My eyes were pealed on the magic taking place in front me. Chrysler has the largest exhibit space this year, with 176,000 square feet. Plasma TV's, revolving cars, and eye-catching stages are being created for the opening day, a must see attraction for consumers looking to purchase. Preparing to unveil new models, employees are working hard to set up press conference stages.

Consumers can experience the rocky ruggedness of Jeep while they sit as a passenger along the off road test track of Chrysler. This exhibit is by far my favorite. The mountainous peaks lumber, and water surrounding the interactive track will allow consumers to experience Jeep’s off road capabilities. This track will definitely give consumers a thrill for their money. In addition, smart cars, new models, and interactive kiosks are slowly being setup as employees work through the night to prepare for opening day. The public show opens on Friday, and there are still many preparations to be made, but consumers are guaranteed an interactive exciting experience of a lifetime.

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