Texting Plays Big Role in Media, Public Communication
The Chicago Auto Show first introduced texting as a communications platform four years ago. Through its partnership with TEXT2DRIVE, Chicago Auto Show attendees simply text “at the show” to 37483 for the latest news, appearances, contests and food-court discounts. “The program proved to be a great way to communicate in real-time with attendees and has evolved as a nice compliment to the Chicago Auto Show mobile app,” said Mark Bilek, director of communications and technology for the Chicago Auto Trade Association.”
Based on the success of the “at the show” program, and thanks to improvements in mobile technology, the texting program will expand to the Media Preview and also include instant messaging between show staffers and social media managers, providing instant text and photo updates from the show floor. Additionally, the Chicago Auto Show will test two-way communication via text with attendees, allowing them to ask questions and get more detailed information about events and appearances.
Gregg Owen, president and founder of TEXT2DRIVE notes: “This program gives auto show visitors the ability to be guided through the myriad of events, prize offerings, special guest appearances and surprise announcements that take place each day at the largest consumer auto show in the United States. Exhibitors can also choose to engage show guests by simply providing ‘keywords’ that attendees can utilize to get specific vehicle information and even ‘text chat’ live with exhibitor representatives.”
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