News & Events

TEXT2DRVE Powers Mobile Marketing Campaign for the 2013 Chicago Auto Show

 The 2013 Chicago Auto Show marks the third year that the Chicago based SMS/text communication leader TEXT2DRIVE has supplied the technology to power all of the text messaging and special visitor notifications at the show.

According to TEXT2DRIVE, texting has quickly become the most powerful and effective communication tool in use today. There are more text messages sent each month than phone calls placed. With more than 270 million mobile phones in the United States and 100 billion texts sent each month, text messaging has become the preferred form of communication for millions of consumers.

Recognizing this shift in consumer behavior, the Chicago Automobile Trade Association (CATA) has partnered with TEXT2DRIVE to harness the power of this communication channel throughout this year’s Chicago Auto Show. CATA will incorporate the TEXT2DRIVE mobile marketing platform to collect opt-in mobile numbers through campaigns that will be incorporated in the CATA’s promotional advertising campaigns leading up to the show. The innovative TEXT2DRIVE platform will be used to drive show attendance and increase attendee’s participation by raising awareness and creating buzz around special events, featured vehicles and show promotions.

"The best part about TEXT2DRIVE is that it provides multiple benefits to our attendees and exhibitors," said Dave Sloan, president of CATA. "Not only can we leverage this technology to help us promote the show and use it throughout the show for marketing, our exhibitors can use it to uniquely promote their brands."

TEXT2DRIVE's SMS communications focus is the auto industry. In 2011, when TEXT2DRIVE initially began offering visitors a very simple and easy way to stay connected and informed while at the show, TEXT2DRIVE represented approximately 30 auto dealers in the Chicago market with its unique and powerful two-way text communications platform. Today, three years later, TEXT2DRIVE is now deployed by more than 300 auto dealers nationwide and it is expected that more than 500 dealerships will enlist in the TEXT2DRIVE by the summer of 2013.

"TEXT2DRIVE provides auto dealers a way to 'reconnect' with their customers in a world where cell phone ringers are turned off, voicemail goes unlistened to and the open rate on email is reaching all-time lows," indicates TEXT2DRIVE CEO Gregg Owen. "The Chicago Auto Show put its faith and trust in our technology when we were a new business, and it truly is a pleasure to work with and represent the notifications needs of CATA and the Chicago Auto Show."

Back to News

Follow Us Socially Using #CAS15

Blog

More

Thursday, February, 26, 2015

Top 5 Epic Social Media Moments of #CAS15

While there were many “epic” (as we say in Chicago) memories of the 2015 Chicago Auto Show, here are a ...

Friday, February, 20, 2015

And That's a Wrap for Chicago Auto Show Interns

Each year, the Chicago Auto Show interviews and selects students from Bradley University in Peoria to serve as ...

Friday, February, 20, 2015

Kia Puts the B.R.A.K.E.S. On

Walking through the Chicago Auto Show many driving simulators are featured throughout the show room floor. ...

Friday, February, 20, 2015

More Than an Auto Show

Bike, riding, scrapbooking, traveling, baking….I have many hobbies, but cars is not one of them. So as you ...

Thursday, February, 19, 2015

Throw Back Thursday: Alfa Romeo

While many of the displays found at the Chicago Auto Show focus on future of the automotive industry, Alfa Romeo ...

Thursday, February, 19, 2015

Land Rover Takes Attendees Around the World

Visitors to the 2015 Chicago Auto Show can journey around the world when they visit Land Rover’s display at ...

Thursday, February, 19, 2015

Lexus Concept Bike Perfect Topper

The Lexus display at this year’s Chicago Auto Show is all about fluid motion – and not just for our ...

Thursday, February, 19, 2015

Chevrolet Believes the Possibilities are Endless

Chevrolet wants to make a difference for the future of the world with their “Possibilities Project.” It ...

Thursday, February, 19, 2015

By Infiniti and Beyond

The future of car prototype creation sits inside the Infiniti lounge at this year’s show. The possibilities ...

Thursday, February, 19, 2015

Honda's Power of Dreams

Honda’s “Racing Experience” exhibit celebrates 50 years of racing heritage at the 2015 Chicago ...

More

3/4/2015 3:00:29 PM

Which Geneva Motor Show debuts are your favorite? http://news.yahoo.com/5-cars-see-geneva-car-show-120801720--finance.html

3/4/2015 2:09:48 PM

www.facebook.com/appsts.net

3/4/2015 1:54:01 PM

The 600-hp Ford GT will be available in the U.S. on...http://usat.ly/1wI838j

3/4/2015 7:40:00 AM

Who got the chance to see this striking Viper while at this year's Chicago Auto Show? (photo credit: Byung Kyu Jeon

3/3/2015 5:10:01 PM

Which Hyundai vehicle was your favorite? http://www.hyundailikesunday.com/2015/02/26/2015-chicago-auto-show-recap/

3/3/2015 12:58:13 PM

The Chicago Auto Show Changed their cover photo.

3/3/2015 9:49:40 AM

#TriviaTuesday! Guess the year of this Chevrolet convertible

3/2/2015 9:10:51 AM

Elliott Bambrough got an insider's look at the Chrysler 200S at The Chicago Auto Show. Take a look:

3/1/2015 8:28:00 AM

With 18 world premieres, it was hard to keep tabs on everything that occurred during our Media Preview. If you missed it, here's the unveiling of the Hyundai Veloster Rally Edition! http://youtu.be/6LTfkF3cdp0

2/28/2015 2:10:25 PM

2015 #Toyota #4Runner #TRDpro Series - 2014 The Chicago Auto Show: http://bit.ly/1wz2pQa | Toyota USA | Cars.com | #CAS15

More

3/5/2015 1:52:01 AM

We made it on time - lets start Webanalyse #cas15 #OnlineMarketing

3/5/2015 1:44:04 AM

RT @danibuser: Energie tanken für den dritten Tag #cas15 #onlinemarketing ?? https://t.co/mxORcNiQxe

3/5/2015 1:43:28 AM

#cas15 #webanalyse mit Tobias Schulz von @Yourposition in der #FHNW. #KPI http://t.co/paoi8GJWoe

3/5/2015 1:28:13 AM

RT @mdallavecchia: #cas15 wir geben alles. #internetstrategie @joergeugster @ IWI Institut für Wirtschaftsinformatik FHNW https://t.co/zs2P

3/5/2015 12:44:08 AM

RT @ChevyTrucks: Nothing beats a black Chevy. The 2015 #Silverado Midnight Edition takes it to a whole new level. #CAS15 #FindNewRoads http…

3/5/2015 12:25:53 AM

Energie tanken für den dritten Tag #cas15 #onlinemarketing ?? https://t.co/mxORcNiQxe

3/4/2015 10:34:08 PM

RT @Ford_KellyS: It's a busy last day here at the Chicago auto show! #CAS15 #FordCAS http://t.co/xouQpsgTjG

3/4/2015 9:34:41 PM

RT @chevrolet: America’s most popular sports car is turning heads at #CAS15. #Camaro #FindNewRoads http://t.co/emd7mqnHrr

3/4/2015 9:13:48 PM

RT @ChevyTrucks: Nothing beats a black Chevy. The 2015 #Silverado Midnight Edition takes it to a whole new level. #CAS15 #FindNewRoads http…