News & Events

TEXT2DRVE Powers Mobile Marketing Campaign for the 2013 Chicago Auto Show

 The 2013 Chicago Auto Show marks the third year that the Chicago based SMS/text communication leader TEXT2DRIVE has supplied the technology to power all of the text messaging and special visitor notifications at the show.

According to TEXT2DRIVE, texting has quickly become the most powerful and effective communication tool in use today. There are more text messages sent each month than phone calls placed. With more than 270 million mobile phones in the United States and 100 billion texts sent each month, text messaging has become the preferred form of communication for millions of consumers.

Recognizing this shift in consumer behavior, the Chicago Automobile Trade Association (CATA) has partnered with TEXT2DRIVE to harness the power of this communication channel throughout this year’s Chicago Auto Show. CATA will incorporate the TEXT2DRIVE mobile marketing platform to collect opt-in mobile numbers through campaigns that will be incorporated in the CATA’s promotional advertising campaigns leading up to the show. The innovative TEXT2DRIVE platform will be used to drive show attendance and increase attendee’s participation by raising awareness and creating buzz around special events, featured vehicles and show promotions.

"The best part about TEXT2DRIVE is that it provides multiple benefits to our attendees and exhibitors," said Dave Sloan, president of CATA. "Not only can we leverage this technology to help us promote the show and use it throughout the show for marketing, our exhibitors can use it to uniquely promote their brands."

TEXT2DRIVE's SMS communications focus is the auto industry. In 2011, when TEXT2DRIVE initially began offering visitors a very simple and easy way to stay connected and informed while at the show, TEXT2DRIVE represented approximately 30 auto dealers in the Chicago market with its unique and powerful two-way text communications platform. Today, three years later, TEXT2DRIVE is now deployed by more than 300 auto dealers nationwide and it is expected that more than 500 dealerships will enlist in the TEXT2DRIVE by the summer of 2013.

"TEXT2DRIVE provides auto dealers a way to 'reconnect' with their customers in a world where cell phone ringers are turned off, voicemail goes unlistened to and the open rate on email is reaching all-time lows," indicates TEXT2DRIVE CEO Gregg Owen. "The Chicago Auto Show put its faith and trust in our technology when we were a new business, and it truly is a pleasure to work with and represent the notifications needs of CATA and the Chicago Auto Show."

Back to News

Follow Us Socially Using #CAS15

Blog

More

Wednesday, April, 15, 2015

2016 Acura RDX Ready for Launch

Fresh off it's world debut at the 2015 Chicago Auto Show, the 2016 Acura is set to hit dealer showrooms ...

Thursday, April, 09, 2015

Chicago Highlights from the Big Apple

With some flashy debuts and a healthy dose of technology news, automakers made some noise during the New York Auto ...

Friday, March, 27, 2015

New Ford Technology Helps Drivers Avoid Speeding Tickets

Ford announced the launch of its new technology that’s aimed to help drivers stay within the speed limit to ...

Tuesday, March, 17, 2015

Meet the New Chrysler 300: Bolder, Safer and More Refined

Chrysler’s full-size sedan gets a refresh for 2015 that includes new front and rear fascias, new exterior ...

Thursday, February, 26, 2015

Top 5 Epic Social Media Moments of #CAS15

While there were many “epic” (as we say in Chicago) memories of the 2015 Chicago Auto Show, here are a ...

Friday, February, 20, 2015

And That's a Wrap for Chicago Auto Show Interns

Each year, the Chicago Auto Show interviews and selects students from Bradley University in Peoria to serve as ...

Friday, February, 20, 2015

Kia Puts the B.R.A.K.E.S. On

Walking through the Chicago Auto Show many driving simulators are featured throughout the show room floor. ...

Friday, February, 20, 2015

More Than an Auto Show

Bike, riding, scrapbooking, traveling, baking….I have many hobbies, but cars is not one of them. So as you ...

Thursday, February, 19, 2015

Throw Back Thursday: Alfa Romeo

While many of the displays found at the Chicago Auto Show focus on future of the automotive industry, Alfa Romeo ...

Thursday, February, 19, 2015

Land Rover Takes Attendees Around the World

Visitors to the 2015 Chicago Auto Show can journey around the world when they visit Land Rover’s display at ...

More

4/17/2015 8:02:01 AM

See what @Acura had to say about the 2016 RDX that has now hit dealerships: http://bit.ly/1aBJteN

4/16/2015 4:46:26 PM

The VERY first year of an amazing Chicago tradition. #ThrowbackThursday #Coliseum #1901

4/15/2015 11:24:52 AM

Fresh off its world debut at the 2015 Chicago Auto Show, the Acura RDX is set to arrive at dealerships tomorrow: http://www.chicagoautoshow.com/auto-show-blog/2016-acura-rdx-ready-for-launch/

4/14/2015 2:03:06 PM

11 Hyundai Genesis sedans sent this message to space: http://trib.in/1DZPUGa - via Chicago Tribune Cars

4/13/2015 8:20:00 AM

Get your engines revving this Monday morning, CAS fans! http://bit.ly/1OdN69U #FordDyno

4/10/2015 2:04:51 PM

Pricing was just announced for the Nissan 370Z NISMO Roadster that debuted at the 2015 Chicago Auto Show...http://bit.ly/1FIw67H

4/9/2015 10:22:55 PM

Here's what The Chicago Auto Show had to say about the NYIAS lineup. #Nissan #Maxima

4/9/2015 3:01:32 PM

Our Top 5 Picks from the Big Apple: http://www.chicagoautoshow.com/auto-show-blog/chicago-highlights-from-the-big-apple/ #NYIAS

4/7/2015 1:40:56 PM

#TriviaTuesday! Can you name this concept vehicle from the 1950 Chicago Auto Show

4/6/2015 4:07:20 PM

It's Drowsy Driving Awareness Day and Nissan shares how its innovative system alerts the driver when drowsy or inattentive driving is detected: http://bit.ly/1MZDNgw

More

4/17/2015 10:39:13 PM

RT @KiaMotorsMexico: Así se ve nuestro concepto Trail´ster e-AWD diseñado por #KiaCalifornia y presentado en el @ChiAutoShow http://t.co/wd

4/17/2015 8:36:08 PM

RT @therockfather: @SteveBrandonOTT @Hot_Wheels @starwars Funny you should say that. I snapped this back in Feb at @ChiAutoShow https://t.c

4/17/2015 8:35:02 PM

@SteveBrandonOTT @Hot_Wheels @starwars Funny you should say that. I snapped this back in Feb at @ChiAutoShow https://t.co/upYBqSAqQv

4/17/2015 10:55:38 AM

@Car_Guy_Tom We love how @Cher was thrown into the mix. :)

4/17/2015 9:05:25 AM

7 Dinge, die du über Googles großes Update wissen solltest | #cas15 #onlinemarketing http://t.co/1NrRXcDLOi