Multimedia

Chicago Auto Show Blog

Something to "LA"ugh about

Posted by: Jennifer Ferm

If you haven’t already seen the grueling images smacked all over the TV, you’ll hear this interesting piece of information now. While Paul Brian quaffed a tall Sapphire and tonic in the lounge after the first day of the L.A. Auto Show’s media preview, to his amazement a CNBC reporter by the name of Jane, who Paul says “isn’t credible or interesting enough to determine her last name,” (ouch!) did a special report from L.A.’s show floor to show the harsh lack of attendees. Playing off the suffering economy bit, she stood in front of a dark, abandoned show floor and said how devastating it was that the public could no longer afford to go to the show--or some such nonsense. What viewers at home didn’t know, was that she was reporting an hour after the show had closed down on a media preview day (the show hadn’t even open to the public!). During media previews, only accredited media and industry execs have access to view the auto show’s cars, which was shown on TV an hour after it shut down. Journalistic objectivity? We don’t think so!

That being said, I’ll try to paint a picture of what should’ve been seen on TV. After speaking with Paul, (who visited the media preview during regular hours) I have a better image of what the L.A. Auto Show was really like. Industry folks floated about the show floor to get a peek at some of the most desired cars on the market. He noted the “best exhibit munchies” and gives the award to Audi (charred rare fillet) and Suzuki (fresh baked cookies and milk). Then after Paul loaded up on highly caffeinated beverages from Jaguar and Jeff Marchant (Jaguar and Land Rover’s marketing and advertising boss), he was jacked up to get a glimpse of his favorite cars of the bunch. Some of Paul’s favorite included: Mustang (“awesome, muscular, true-to-its-roots”); Lexus RX (“classy, more sculpted than chiseled as some had expected”); Mercedes SL AMG (“Deliciously over-the-top”)--Paul couldn’t help but salivate and compared this particular vehicle to a vehicular Angelina Jolie: “So desirable, beautiful, but you just know you’ll wind up getting into trouble.”

Overall, Paul thought all of the displays were wonderful but thought that Bentley was the most elegant in its simplicity. Paul was thankful to be welcomed in for a glass of champagne at Bentley with Dave Reuter, Valentine O’Connor and Bentley President Christophe Georges. He said these folks always make you feel like you’re the most important person in the world, can’t get you enough information, or offer enough suggestions on how to take their brand’s story and make it relatable--which is the benchmark of great PR team.

Despite the irresponsible, misleading reporting of CNBC and banter about the economy, Paul thought the preview attracted a magnificent turnout and looks forward to seeing that level of interest and energy continue through the next three major US auto shows.

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Friday, June, 24, 2016

A Day at the Park, Ridgeline Style

  Honda introduced Midwest Automotive Media Association (MAMA) members to the new 2017 Ridgeline truck ...

Thursday, June, 02, 2016

MAMA Spring Rally Roundup

Each spring, car manufacturers and auto writers flock to Elkhart Lake, Wis. to partake in the annual, ...

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

Monday, February, 29, 2016

Chevy Inspires Kindness in #DayItForward

Today is a unique day in history, one that does not come around often but has inspired goodness throughout ...

More

6/30/2016 9:53:40 AM

We LOVE working with The Chicago Auto Show team on such a worthy cause

6/30/2016 9:47:06 AM

Want to host the Ultimate Backyard BBQ for the Troops, including a private cooking demo from Real Urban Barbecue’s chef, sample taste bud tantalizing BBQ and even mingle with a Chicago Blackhawks ambassador? Starting tomorrow, enter the #BBQ4Troops contest! Stay tuned for details

6/29/2016 4:50:52 PM

It's almost the month of July, which means 70 new-car dealers are firing up their grills next month all to support the USO of Illinois. http://abc7.ws/296C9f8 #BBQ4Troops

6/29/2016 11:51:03 AM

Chicagoland's new-car dealers kick off the 2016 USO BBQ for the Troops media kickoff event today to promote the 70 dealer fundraisers that'll be held on July 16! Find a BBQ near you at www.DriveChicago.com. Out at United Center with an assist from the Chicago Blackhawks. #BBQ4Troops

6/29/2016 8:32:23 AM

It's a busy day today working with The Chicago Auto Show and USO of Illinois promoting #BBQ4Troops. First, we're at Fox 32 Chicago grilling on the plaza. Tune in at 9:15am. Then, we're headed to the United Center for the media preview event

6/28/2016 10:13:03 AM

Who doesn’t love a good summertime BBQ? On Saturday, July 16, head on over to your local car dealership for a USO BBQ for the Troops! For more information, visit www.DriveChicago.com. #BBQ4Troops

6/27/2016 12:51:50 PM

The Chicago Auto Show is in 2nd place, but help them get to 1st in USA TODAY's Best Car Show Award! Vote here through 7/18: http://bit.ly/28JXrOY #10BestChoice

6/25/2016 10:12:03 AM

Want to help support local troops and their families? Chicagoland’s car dealers are firing up the grill on Saturday, July 16 to host USO BBQ for the Troops fundraisers. Find a BBQ Near you: www.DriveChicago.com. #BBQ4Troops

6/24/2016 3:35:13 PM

A day at the park...Honda Ridgeline style. #UltimateTailgate

6/24/2016 11:31:25 AM

I think we can all agree that The Chicago Auto Show is the best in the nation! Let's show our support by voting

More

6/30/2016 11:20:33 AM

#TBT to the @ChiAutoShow! https://t.co/jDLAu9ISGc

6/30/2016 10:06:00 AM

Get Ready! Tomorrow we're announcing our @USO_of_Illinois Ultimate Backyard #BBQ4Troops contest. Check back for details!

6/29/2016 3:08:24 PM

Ik hoor dat ik op tv was vanavond bij terugblik #CAS15 Genietend van @typhoon Dit heb ik er aan over gehouden ?? https://t.co/m20j5l1t0F

6/29/2016 2:51:50 PM

Zullen we dansen? ???? #cas15

6/29/2016 2:46:54 PM

eindelijk weer eens wat aardigs op TV #cas15

6/29/2016 2:35:53 PM

@typhoon Held. #cas15 #TheLau

6/29/2016 1:51:57 PM

#CAS15 nu op @NPO3 Wat was dat een #feestje vorig jaar ! https://t.co/ID5vychewZ

6/29/2016 1:50:29 PM

Het maakt niet uit wat Bart van Racoon zingt, ik heb altijd kippenvel! #cas15 #npo3

6/29/2016 1:47:48 PM

Altijd tof om de man waar het allemaal mee begon voor mij op tv te zien! #BartvanLiemt #TheSheer #Bade #cas15

6/28/2016 11:50:34 AM

Thanks for the recent follow @8packabs @ChiAutoShow @sonnyg Happy to connect :) have a great Tuesday.