Multimedia

Chicago Auto Show Blog

Something to "LA"ugh about

Posted by: Jennifer Ferm

If you haven’t already seen the grueling images smacked all over the TV, you’ll hear this interesting piece of information now. While Paul Brian quaffed a tall Sapphire and tonic in the lounge after the first day of the L.A. Auto Show’s media preview, to his amazement a CNBC reporter by the name of Jane, who Paul says “isn’t credible or interesting enough to determine her last name,” (ouch!) did a special report from L.A.’s show floor to show the harsh lack of attendees. Playing off the suffering economy bit, she stood in front of a dark, abandoned show floor and said how devastating it was that the public could no longer afford to go to the show--or some such nonsense. What viewers at home didn’t know, was that she was reporting an hour after the show had closed down on a media preview day (the show hadn’t even open to the public!). During media previews, only accredited media and industry execs have access to view the auto show’s cars, which was shown on TV an hour after it shut down. Journalistic objectivity? We don’t think so!

That being said, I’ll try to paint a picture of what should’ve been seen on TV. After speaking with Paul, (who visited the media preview during regular hours) I have a better image of what the L.A. Auto Show was really like. Industry folks floated about the show floor to get a peek at some of the most desired cars on the market. He noted the “best exhibit munchies” and gives the award to Audi (charred rare fillet) and Suzuki (fresh baked cookies and milk). Then after Paul loaded up on highly caffeinated beverages from Jaguar and Jeff Marchant (Jaguar and Land Rover’s marketing and advertising boss), he was jacked up to get a glimpse of his favorite cars of the bunch. Some of Paul’s favorite included: Mustang (“awesome, muscular, true-to-its-roots”); Lexus RX (“classy, more sculpted than chiseled as some had expected”); Mercedes SL AMG (“Deliciously over-the-top”)--Paul couldn’t help but salivate and compared this particular vehicle to a vehicular Angelina Jolie: “So desirable, beautiful, but you just know you’ll wind up getting into trouble.”

Overall, Paul thought all of the displays were wonderful but thought that Bentley was the most elegant in its simplicity. Paul was thankful to be welcomed in for a glass of champagne at Bentley with Dave Reuter, Valentine O’Connor and Bentley President Christophe Georges. He said these folks always make you feel like you’re the most important person in the world, can’t get you enough information, or offer enough suggestions on how to take their brand’s story and make it relatable--which is the benchmark of great PR team.

Despite the irresponsible, misleading reporting of CNBC and banter about the economy, Paul thought the preview attracted a magnificent turnout and looks forward to seeing that level of interest and energy continue through the next three major US auto shows.

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Wednesday, July, 13, 2016

Chrysler Says, "Hack Away!"

Fiat Chrysler Automobiles is offering a "bug bounty" financial reward for discovery of potential vehicle ...

Friday, June, 24, 2016

A Day at the Park, Ridgeline Style

  Honda introduced Midwest Automotive Media Association (MAMA) members to the new 2017 Ridgeline truck ...

Thursday, June, 02, 2016

MAMA Spring Rally Roundup

Each spring, car manufacturers and auto writers flock to Elkhart Lake, Wis. to partake in the annual, ...

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

More

7/25/2016 11:28:03 AM

We hope you 'Find New Roads' this week. #MondayMotivation

7/25/2016 10:18:01 AM

This is the last week to participate in our change drive by donating your spare change to help our troops! Please visit www.DriveChicago.com to find a dealer near you! #BBQ4Troops

7/23/2016 9:32:02 AM

Time is running out! Make sure to enter the Ultimate Backyard BBQ for the Troops contest! http://bit.ly/298YfOf

7/21/2016 9:44:03 AM

Fill in the blank! If I had access to the production version of this Acura Precision concept car, I would _______

7/19/2016 9:54:02 AM

Can you guess the name of this red sports car from the '88 Chicago Auto Show? #TakeMeBackTuesday

7/17/2016 4:47:25 PM

This year, local dealerships made the USO of Illinois #BBQ4Troops events bigger and better than ever - via ABC 7 Chicago & Ravi Baichwal ABC7

7/17/2016 2:03:59 PM

Some more highlights from Arlington Heights Ford. What a great day. Thanks to all who came out to support the USO of Illinois & local troops. #BBQ4Troops

7/16/2016 1:44:26 PM

The grill's going at Webb Chevy! #BBQ4Troops

7/16/2016 1:09:24 PM

#America #Corvette #BBQ4Troops

7/16/2016 12:34:58 PM

Enough said. ???? #BBQ4Troops

More

7/25/2016 11:28:02 AM

We hope you 'Find New Roads' this week. #MondayMotivation https://t.co/UeAN7AiSkg

7/25/2016 10:33:01 AM

This is the last week to enter the @USO_of_Illinois Ultimate Backyard #BBQ4Troops contest! https://t.co/NAYTlY2ue8

7/23/2016 11:15:22 AM

@ChiAutoShow drive to Chicago:-)

7/22/2016 10:11:21 AM

RT @FordAutoShows: |REPLAY| We're live at the @ChiAutoShow w/ @Ford_Brad & the... #katch #Periscope https://t.co/PUiRFewrJC https://t.co/xS

7/22/2016 9:09:14 AM

RT @ChiAutoShow: Fill in the blank! If I had access to the production version of this Acura Precision concept car, I would _______. https:/

7/22/2016 3:13:40 AM

RT @ChiAutoShow: Fill in the blank! If I had access to the production version of this Acura Precision concept car, I would _______. https:/

7/22/2016 1:29:39 AM

@ChiAutoShow Drive it to the grocery store and get all the chicks.

7/21/2016 1:08:09 PM

RT @ChiAutoShow: Fill in the blank! If I had access to the production version of this Acura Precision concept car, I would _______. https:/

7/21/2016 10:30:08 AM

@ChiAutoShow We would call it the #HondaNSX! https://t.co/cw4xPIvg5V