Multimedia

Chicago Auto Show Blog

smart Innovates The Future Of Car Design

Posted by: Marissa Salinas

This year's Chicago Auto Show has really stepped up its game.  The displays, presentations, newest car designs and countless interactive components makes the Chicago Auto Show a must see.  Now, I'm all for sitting inside a ridiculously expensive Audi or driving a simulated Cadillac car on a racetrack, but a concept all the way from Europe has stolen my attention. 


We all know that mini-cars are a 'European' thing, but they are starting to make its presence to America.  As gas prices try to stabilize and the availability of parking is diminishing, driving compact cars are the way to go.  For smart, a small European automaker, they are capitalizing this opportunity and offering current and future consumers a pretty unique deal.


What appealed to me most, however, was its "smart Expressions" tool.  This tool allows you to tailor the exterior of your car with custom paint and vehicle wraps.  You can personalize your car however you like, choosing a unique shade of blue or "wrapping" your car in hounds tooth or an art portrait.  The smart website also features a design studio which allows consumers to play around with different colors and wraps.  Providing consumers this unique experience to modify your perfect car allows smart to cater to those who truly look for that one-of-a-kind car.


There is no doubt that innovation, expression and creativity are the key factors for a successful auto show.  While there are other big and well-known manufacturers that have accomplished that, I am impressed that a small car manufacturer can offer its customers such a personal appeal. For me, smart took the top honors.  Now, I wonder if I can customize my smart car with rhinestones...?

Marissa 4

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Friday, August, 19, 2016

Stunning Concepts Headline Monterey Car Week

Two stunning concepts headline Monterey Car Week - a 7-day car orgy featuring the Pebble Beach Concours ...

Monday, August, 15, 2016

Nissan Reveals Pricing for 2017 Armada

Today, Nissan announced pricing for its all-new 2017 Armada – a full-size SUV that made its global debut at ...

Monday, August, 01, 2016

Mercedes-Benz Expands WORKER Line to Metris

On the heels of the Sprinter WORKER reveal at the 2016 Chicago Auto Show, Mercedes-Benz has announced an expansion ...

Tuesday, July, 26, 2016

A Guide to Safety Features in Cars Today

Safety technology has evolved since the standard seat belt was included in most automobiles around the 1960s. ...

Wednesday, July, 13, 2016

Chrysler Says, "Hack Away!"

Fiat Chrysler Automobiles is offering a "bug bounty" financial reward for discovery of potential vehicle ...

Friday, June, 24, 2016

A Day at the Park, Ridgeline Style

  Honda introduced Midwest Automotive Media Association (MAMA) members to the new 2017 Ridgeline truck ...

Thursday, June, 02, 2016

MAMA Spring Rally Roundup

Each spring, car manufacturers and auto writers flock to Elkhart Lake, Wis. to partake in the annual, ...

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

More

8/5/2016 3:18:01 PM

CAS Fans, what do you think? - via Chicago Tribune Cars

8/3/2016 12:52:46 PM

Busy morning planning for #CAS17! #Mitsubishi #Mazda

8/2/2016 2:32:45 PM

Guess who we're meeting with to start planning for #CAS17? #CAS15Debut

8/2/2016 10:53:03 AM

What three trucks debuted at the Chicago Auto Show in 2016? #TriviaTuesday

8/2/2016 8:17:32 AM

On the heels of the Mercedes-Benz Sprinter WORKER reveal at #CAS16, the brand just announced the Metris

8/1/2016 9:51:02 AM

Give something new a try this week! #MondayMotivation

7/29/2016 10:03:02 AM

We love this old vs. new picture from @automobile_nation! #FanFriday #chevrolet

7/28/2016 1:30:14 PM

Congrats well deserved

7/28/2016 10:31:02 AM

Guess That Grille! Can you guess which car from #CAS16 this grille belongs to

7/28/2016 10:16:55 AM

The Chicago Auto Show Changed their cover photo.

More

8/28/2016 10:28:37 AM

RT @ChiAutoShow: We hope you 'Find New Roads' this week. #MondayMotivation https://t.co/UeAN7AiSkg

8/27/2016 12:45:14 PM

@ChiAutoShow I'm looking for feedback from influencers on my news app. Open to take a look?

8/25/2016 6:51:30 PM

Never at a lose for words @Lexus @ChiAutoShow #ThrowbackThursday #TBT #actorslife https://t.co/PFEkTREda8

8/24/2016 6:31:09 PM

RT @ChiAutoShow: We're just 6 months out from the nation's largest auto show! Relive the coolest cars from 2016 w/ this virtual tour: https…

8/24/2016 6:31:03 PM

RT @ChiAutoShow: . @Ford plans to have fully-autonomous cars on the road in 5 years: https://t.co/DYzwpX8f5k

8/24/2016 6:30:53 PM

RT @ChiAutoShow: Did these 7 things from #CAS16 change your life (really)? https://t.co/MVxrSleq4k - via @SheBuysCars

8/24/2016 8:47:29 AM

RT @ChiAutoShow: #GuessThatGrille! Can you guess the #CAS16 vehicle this grille belongs to? https://t.co/7gcZ2Uo63E

8/24/2016 8:40:45 AM

@ChiAutoShow 2016 Infiniti Q50 3.0t Premium

8/24/2016 8:34:01 AM

#GuessThatGrille! Can you guess the #CAS16 vehicle this grille belongs to? https://t.co/7gcZ2Uo63E