A stylized interpretation of Mercury, mythical god of trade, as well as the messenger of Zeus, holds a streamlined automobile in a promotional piece for the 1934 show. Streamlining, defined as "shaping a body to pass through the air with the least expense of power" becomes the design de jour of the auto industry, a precursor to what decades later would be called aerodynamics. Suicide doors, hinged at the rear, were quickly disappearing. New technology: General Motors "Knee Action" independent front suspension, and the stroboscopic clock. WGN radio broadcasts from the show, including an interview with Mayor Edward Kelly, who took office a year earlier when Anton Cermak was shot by an assassin intending to kill President Roosevelt.
The DeSoto Airflow and Chrysler Airflow siblings were sensations during the 1934 Chicago Auto Show, but the ultra modern styling was found too dramatic and too revolutionary for most consumers during the era. Years later, the “aero” look returned with buyer acceptance.
An elevated view of the Pontiac exhibits was taken at the start of the 1934 Chicago Auto Show. People walking through the Pontiac area could tell the standard equipped cars by the stylized Indian brave's head in a circle hood ornament, while the Deluxe models had an Indian maiden hood ornament. Several mechanical displays included a complete chassis with a detailed inline eight cylinder engine,