Decal/sticker with the “We Shall Exhibit” slogan for both the New York and Chicago Auto Shows. Sam Miles was responsible for the presentation of the two events. The ad on the right is for both Oakland and Pontiac featured at the 1931 Chicago show. “With new beauty, new performance and new low prices,” each model came with front and rear bumpers, spare tire, tube, tire lock and five wire wheels. Oakland was discontinued after this model year, but Pontiac continued as a major General Motors brand.
Notre Dame football coach Knute Rockne, shown wih fullback Joe Savoldi, died in a plane crash two months after speaking at an industry luncheon during the Chicago Auto Show. The Rockne Motors Corp., a wholly-owned Studebaker subsidiary, produced a car named in his honor from 1931 through 1933. On the right is a newspaper illustrated ad for the Oldsmobile exhibit that included the cutaway views of the insulated Fisher bodies, exposed chassis with engine and syncro-mesh transmission. Wire or demountable wood wheels, spare tire and bumpers were options for 1931.
Franklin advertised its Series Fifteen at the show as, “The air-cooled airplane-type car with luxury of distinguished custom design.” Franklin offered 20 models in two smart lines -Transcontinent starting at $2,295, and DeLuxe starting at $2,695.