Mercury, the Roman mythical god of trade, profit and commerce, as well as the messenger of Zeus, was pictured on the 1920 Chicago Auto Show program cover. The burly figure is holding a steering wheel to dramatize that even a god finds the automobile to be a wonderful way to travel. A total of 84 vehicle exhibitors and 163 accessory firms filled the Coliseum, Annex, First Infantry Armory and Greer Building. Pictured at the 1920 Chicago Auto Show is a specially prepared Packard four-door model finished in a deep maroon paint and accented by nickel-plated trim. Although display during the 20th annual show, the handsome motorcar sold for $10,000 to an unnamed consumer before the event even opened.
A profile view of the custom-outfitted Franklin on display at the 1920 Chicago Auto Show. Note how the passengers were enclosed and safe from the elements, while the driver was on his own for protection from weather changes. This photograph was featured in Motor Age magazine.