Motor Age was the first trade magazine devoted exclusively to professional automotive service dealers. Founded in 1899, the publication ran auto show issues that reported full-coverage of Chicago's annual event, beginning in 1901. Accompanying the articles were a series of photographs from the show floor. A beautiful "goddess of transportation," graces the cover of the Feb. 8, 1906 issue, which reported on the successful 6th annual Chicago Auto Show. Newspaper ads for Reo cars displayed at the 1906 Chicago Auto Show included the Baby Reo. It was reported that 4,495 kids have beseeched their parents to buy it, but Reo Assistant Sales Manager Rueschaw assures the scared parents that "the Baby Reo output for 1906 is sold.”

The show was designed to encourage vehicle sales. Even slippery streets didn’t impede the demonstration of automobiles outside the Coliseum on a snowy afternoon during the 1906 show. These test drives gave many prospective buyers their first experience in a motorized vehicle. Chains were used on vehicles to keep them from slipping and sliding.

The Rambler exhibit had a selection of cars of suffcient beauty to attract attention and make good use of the limited space alloted for the display by the management committee. Thomas B. Jeffery Co, which built and sold the Rambler automobile, was located in Kenosha, WI.