On Wednesday, January 27, 1915, Chalmers Motor Co. ran an ad in the Chicago newspapers for an update bulletin of what to see at the 15th annual Chicago Auto Show. An attendant at Chalmers booth would cordially direct visitors to any exhibit and notify you of available Chalmers demonstrations that best fit your time schedule.
During the 1915 Chicago Auto Show, newspaper ads promoted the Dort two-and five-passenger models. Dort was billed as “The Acme of Simplicity, Accessibility and Durability.”
Both Argo and Mitchell exhibited at the 15th annual Chicago Auto Show. Mitchell offered "speed, power, appearance, comfort, and luxury combined with light weight --- but all with safety first." Mitchell models started at $1,250 for the Light Four, and ran as high as $2,350 for the Six DeLuxe. Argo was promoted as a car that the average family cannot only afford, but that it cannot afford to be without. For $295 f.o.b. Jackson, MI, you purchased a four-cylinder, two-passenger real motor vehicle. A top, windshield, headlights and generator were an additional $29.00.