Seven TV Specials to Originate from Show Floor
The Chicago Auto Show will serve as the backdrop for seven automotive specials in 2015. Highlighting the coverage will be a one-hour broadcast on ABC 7 Chicago. Also producing specials from the floor of the show are CBS 2 Chicago, NBC 5 Chicago, Telemundo Chicago, Univision Chicago and WGN-TV. Additionally, Velocity will produce a nationally televised program from the show floor.
“This is proof that the industry is hitting its stride,” said Colin Wickstrom, Chicago Automobile Trade Association chairman and Chicago Auto Show co-chairman. “The auto industry is generating so much buzz in terms of product news and this show draws intense interest from the buying public. Seven TV specials says that whether you are a television programmer, an advertising executive or an interested viewer, the Chicago Auto Show is where it’s at.”
The ABC 7 Chicago and WGN specials will air live on Saturday, Feb. 13, and then re-air on Sunday, Feb. 14. “We are thrilled to partner with the Chicago Automobile Trade Association to bring the 2015 Chicago Auto Show home to ABC 7,” said John Idler, president and general manager of ABC 7.
WGN-TV’s one-hour special features John Davis, host of the Motorweek television program. “WGN has a 60-year history with the Chicago Auto Show, telecasting a show nearly every year since 1952,” said Larry Wert, president of Broadcasting Media, Tribune Broadcasting Company. “It is an honor for WGN-TV, Chicago’s Very Own, to be a partner of the CATA and home to the Chicago Auto Show.”
The CBS 2 Chicago, NBC 5 Chicago, Telemundo Chicago and Univision Chicago specials will all air on Sunday, Feb. 15, with encores in the following days. Specific information on the broadcast times of the specials is available at www.chicagoautoshow.com/news/tv-specials/.
For the second year in a row, the Media Preview news conferences will be streamed live on Yahoo Autos. The Chicago Auto Show started streaming its news conferences in 2011 and the digital audience has been growing every year.
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