News & Events

Scion Uses Social Media, Ride and Drive Program to Connect with Public

Scion will be connecting with Chicagoans through virtual and experiential means at the 2014 Chicago Auto Show.

Scion will be incorporating an array of social media-focused elements in its exhibit, complementing the brand’s exciting lineup of youth-oriented vehicles, while offering show goers the chance to experience those cars in a ride and drive program at McCormick Place.

The exhibit will feature a social media “Master Dashboard” video wall which displays live Scion tweets, Facebook posts and Instagram images from the auto show.  The automaker is also introducing the “Scion Swag Machine,” the world’s first Instagram-powered, near field communication (NFC) – enabled vending machine. Newly developed for the 2014 show season, it’s a fun, engaging way that event attendees can leverage the power of hand-held mobile devices and social media networks for instant rewards. The machine provides two easy ways to claim a prize. By tagging or posting an Instagram image with an event-specific hashtag, guests trigger the web-connected machine releasing a variety of giveaways inside.

During Public Days, Feb. 8-17, Scion will be holding a full lineup ride and drive program from the lower level of McCormick Place’s North Building.  Interested participants will be able to register at the Scion Live Drive registration area before proceeding to the curb staging area. Drivers, who will be accompanied by a company representative, can navigate one of several 5-10-minute routes on the streets near McCormick Place. Drivers need to be at least 21 years old and have a valid driver’s license. Passengers must be at least eight years of age.

“Between the exhibit and the ride and drive program, we are going all out to give show attendees the complete Scion experience,” said Steve Hatanaka, Auto Shows and Special Events Manager at Scion. “We take pride in knowing that no other automaker is providing Chicagoans the unique opportunity to drive its entire lineup right there at the auto show.”

Scion will feature 10 vehicles in its exhibit, including the 2014 limited edition Monogram SeriesTM FR-S and tC models. These two special Scion vehicles will offer more premium features without sacrificing value.  There will also be a highly-modified, yellow FR-S, as seen at the Specialty Equipment Market Association (SEMA) Show.  For the second consecutive year, the Scion FR-S was named “Hottest Sport Compact” at SEMA last November.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Tuesday, May, 05, 2015

Mazda Drive for Good

With so much negativity in the news, it’s refreshing to hear about those who contribute – both ...

Thursday, April, 23, 2015

Mazda Rallies in Grant Park to Prevent Distracted Driving

To celebrate Global Youth Service Day and bring awareness to the dangers of distracted driving, the Mazda ...

Wednesday, April, 22, 2015

Toyota's Mirai Fueled by ... ahem ... Bullsh*t

Though you can't yet buy the hybrogen-powered Mirai sedan in Illinois, Toyota is starting a national marketing ...

Wednesday, April, 15, 2015

2016 Acura RDX Ready for Launch

Fresh off it's world debut at the 2015 Chicago Auto Show, the 2016 Acura is set to hit dealer showrooms ...

Thursday, April, 09, 2015

Chicago Highlights from the Big Apple

With some flashy debuts and a healthy dose of technology news, automakers made some noise during the New York Auto ...

Friday, March, 27, 2015

New Ford Technology Helps Drivers Avoid Speeding Tickets

Ford announced the launch of its new technology that’s aimed to help drivers stay within the speed limit to ...

Tuesday, March, 17, 2015

Meet the New Chrysler 300: Bolder, Safer and More Refined

Chrysler’s full-size sedan gets a refresh for 2015 that includes new front and rear fascias, new exterior ...

Thursday, February, 26, 2015

Top 5 Epic Social Media Moments of #CAS15

While there were many “epic” (as we say in Chicago) memories of the 2015 Chicago Auto Show, here are a ...

Friday, February, 20, 2015

And That's a Wrap for Chicago Auto Show Interns

Each year, the Chicago Auto Show interviews and selects students from Bradley University in Peoria to serve as ...

Friday, February, 20, 2015

Kia Puts the B.R.A.K.E.S. On

Walking through the Chicago Auto Show many driving simulators are featured throughout the show room floor. ...

More

5/5/2015 4:50:45 PM

Mazda is donating $1 million to St. Jude Hospital to help reduce the rate of pediatric cancer and help those in need. To spread the good word, use #MazdaDrive4Good. Read more on our blog here: http://bit.ly/1zymPQg

5/4/2015 3:35:14 PM

What's the craziest car/exhibit/item you've seen at the Chicago Auto Show? Here's an aerocycle from the 1957 show that was built as an individual lift device for the U.S. Army

5/1/2015 4:45:03 PM

#Ford #FlashbackFriday #mustangdyno The Chicago Auto Show #2015 #mustang #GT

5/1/2015 4:45:03 PM

The Chicago Auto Show Changed their cover photo.

5/1/2015 9:45:04 AM

DriveChicago.com's detailed review of the 2015 Volkswagen Golf GTI: "The original hot hatch pulls to the front of the pack with a complete redesign."

4/30/2015 8:46:01 AM

#ThrowbackThursday! Who can identify this vehicle that was on display at the 2015 Chicago Auto Show? One random winner will receive a $20 Shell gas gift card

4/28/2015 2:43:17 PM

The Hyundai Veloster Rally Edition, that made its first appearance at the 2015 Chicago Auto Show, is now making its way to local dealerships

4/27/2015 10:52:42 AM

For that extra little boost this Monday. #MondayMotivation

4/26/2015 4:27:00 PM

Expecting a new addition to your family? Check out Cars.com's list of the cars that scored well in their car seat checks: http://bit.ly/1Ocrzl6

4/25/2015 12:19:01 PM

We wish it were a top-down kind of weekend! #Corvette #1953

More

5/5/2015 5:11:29 PM

RT @ChiAutoShow: . @MazdaUSA donates $1 million to St. Jude Hospital to help kids with cancer: http://t.co/wlnMWFiJJS #MazdaDrive4Good

5/5/2015 4:53:48 PM

. @MazdaUSA donates $1 million to St. Jude Hospital to help kids with cancer: http://t.co/wlnMWFiJJS #MazdaDrive4Good

5/5/2015 3:19:15 PM

Plan a Family Day-cation at the Chicago Auto Show #CAS15 http://t.co/ccWo0th4yx

5/5/2015 2:30:33 PM

RT @DHMGmedia: Bring the little ones - we're sponsoring family day at the @ChiAutoShow! http://t.co/5EWEhlpoBp

5/4/2015 6:21:12 PM

Lil’ Kia is on a quest to search for his big brother the #KiaTrailster! #CAS15 #ad @Kia (Vine by @JethroAmes) https://t.co/v27QA2qo3Z

5/4/2015 6:20:27 PM

Adventure on repeat! #KiaTrailster #CAS15 #ad @Kia (Vine by @JethroAmes) https://t.co/8VAuFLgqAe

5/4/2015 4:48:21 PM

RT @mrlevine: LIVE on #Periscope: Live reveal of the 2016 F-150 with CNG/LPG prepped 5-liter V8 https://t.co/WqZdg5Pkh6

5/4/2015 3:39:13 PM

What's the craziest car or exhibit you've seen at the #ChicagoAutoShow? Here's a 1957 lift device… https://t.co/Fl9Qv9OEpS

5/4/2015 2:08:26 PM

@ChiAutoShow Te dejo a mis alumnos cantando el mejor homenaje a Chespirito que verás jamás https://t.co/piBJQmIu4G #CincoDeMayo

5/4/2015 12:17:35 PM

@MazdaUSA @ChiAutoShow One day! Who else can't wait for tomorrow?!