News & Events

Scion Uses Social Media, Ride and Drive Program to Connect with Public

Scion will be connecting with Chicagoans through virtual and experiential means at the 2014 Chicago Auto Show.

Scion will be incorporating an array of social media-focused elements in its exhibit, complementing the brand’s exciting lineup of youth-oriented vehicles, while offering show goers the chance to experience those cars in a ride and drive program at McCormick Place.

The exhibit will feature a social media “Master Dashboard” video wall which displays live Scion tweets, Facebook posts and Instagram images from the auto show.  The automaker is also introducing the “Scion Swag Machine,” the world’s first Instagram-powered, near field communication (NFC) – enabled vending machine. Newly developed for the 2014 show season, it’s a fun, engaging way that event attendees can leverage the power of hand-held mobile devices and social media networks for instant rewards. The machine provides two easy ways to claim a prize. By tagging or posting an Instagram image with an event-specific hashtag, guests trigger the web-connected machine releasing a variety of giveaways inside.

During Public Days, Feb. 8-17, Scion will be holding a full lineup ride and drive program from the lower level of McCormick Place’s North Building.  Interested participants will be able to register at the Scion Live Drive registration area before proceeding to the curb staging area. Drivers, who will be accompanied by a company representative, can navigate one of several 5-10-minute routes on the streets near McCormick Place. Drivers need to be at least 21 years old and have a valid driver’s license. Passengers must be at least eight years of age.

“Between the exhibit and the ride and drive program, we are going all out to give show attendees the complete Scion experience,” said Steve Hatanaka, Auto Shows and Special Events Manager at Scion. “We take pride in knowing that no other automaker is providing Chicagoans the unique opportunity to drive its entire lineup right there at the auto show.”

Scion will feature 10 vehicles in its exhibit, including the 2014 limited edition Monogram SeriesTM FR-S and tC models. These two special Scion vehicles will offer more premium features without sacrificing value.  There will also be a highly-modified, yellow FR-S, as seen at the Specialty Equipment Market Association (SEMA) Show.  For the second consecutive year, the Scion FR-S was named “Hottest Sport Compact” at SEMA last November.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Thursday, February, 26, 2015

Top 5 Epic Social Media Moments of #CAS15

While there were many “epic” (as we say in Chicago) memories of the 2015 Chicago Auto Show, here are a ...

Friday, February, 20, 2015

And That's a Wrap for Chicago Auto Show Interns

Each year, the Chicago Auto Show interviews and selects students from Bradley University in Peoria to serve as ...

Friday, February, 20, 2015

Kia Puts the B.R.A.K.E.S. On

Walking through the Chicago Auto Show many driving simulators are featured throughout the show room floor. ...

Friday, February, 20, 2015

More Than an Auto Show

Bike, riding, scrapbooking, traveling, baking….I have many hobbies, but cars is not one of them. So as you ...

Thursday, February, 19, 2015

Throw Back Thursday: Alfa Romeo

While many of the displays found at the Chicago Auto Show focus on future of the automotive industry, Alfa Romeo ...

Thursday, February, 19, 2015

Land Rover Takes Attendees Around the World

Visitors to the 2015 Chicago Auto Show can journey around the world when they visit Land Rover’s display at ...

Thursday, February, 19, 2015

Lexus Concept Bike Perfect Topper

The Lexus display at this year’s Chicago Auto Show is all about fluid motion – and not just for our ...

Thursday, February, 19, 2015

Chevrolet Believes the Possibilities are Endless

Chevrolet wants to make a difference for the future of the world with their “Possibilities Project.” It ...

Thursday, February, 19, 2015

By Infiniti and Beyond

The future of car prototype creation sits inside the Infiniti lounge at this year’s show. The possibilities ...

Thursday, February, 19, 2015

Honda's Power of Dreams

Honda’s “Racing Experience” exhibit celebrates 50 years of racing heritage at the 2015 Chicago ...

More

2/27/2015 1:15:02 PM

How about a walk-around of the 2016 #Honda #Pilot from The Chicago Auto Show? This car is full of exciting new stuff! :) #Honda WATCH! #2016pilot #2016honda

2/27/2015 12:34:00 PM

These are some the coolest cars we saw at the The Chicago Auto Show - the Bugatti Automobiles Vitesse, ALFA ROMEO - The official page, the Mercedes-Benz AMG GT and my #1 stunna- the Ford Motor Company GT! But the best part was catching a blues performance with some of the guys from Motor Trend Magazine

2/27/2015 11:24:01 AM

#FlashbackFriday to the 2015 Chicago Auto Show. Hit us with your best shot of the show for the chance to win some great prizes

2/27/2015 9:39:21 AM

Do you wonder where all the CARPET from the Chicago Auto Show goes???

2/27/2015 8:30:01 AM

We're reliving the 2015 Chicago Auto Show through the Jeep and Fiat Chrysler Automobiles multi-brand track: http://youtu.be/qOS82RB6jTY

2/26/2015 5:02:22 PM

Top 5 Epic Social Media Moments of the 2015 Chicago Auto Show: http://www.chicagoautoshow.com/auto-show-blog/top-5-epic-social-media-moments-of-cas15/

2/26/2015 1:32:48 PM

#ThrowbackThursday to Thursday of last week at the Chicago Auto Show! Who wishes we could rewind one week

2/25/2015 6:36:02 PM

Photos of the 2016 #Mercedes #AMG #GT in case you couldn't make it to the The Chicago Auto Show last week.?

2/25/2015 2:40:22 PM

Best of Show. Direct from The Chicago Auto Show press release...

2/25/2015 2:38:37 PM

Best of Show. Direct from The Chicago Auto Show press release...

More

2/28/2015 1:09:12 AM

RT @tasalinas: Reunited! #unminivan Moments #CAS15 #Ford http://t.co/COzWjA2zH4

2/28/2015 12:28:27 AM

RT @ChevyTrucks: Nothing beats a black Chevy. The 2015 #Silverado Midnight Edition takes it to a whole new level. #CAS15 #FindNewRoads http…

2/28/2015 12:10:02 AM

#cas15 #socialmedia: Richtig zitieren: Die wichtigsten Regeln http://t.co/jQixpLvwZe

2/27/2015 11:50:07 PM

#cas15 #Infografik: Technologiekonzerne haben das Patentrezept http://t.co/cfMG3UmCvA

2/27/2015 11:37:44 PM

RT @chevrolet: America’s most popular sports car is turning heads at #CAS15. #Camaro #FindNewRoads http://t.co/emd7mqnHrr

2/27/2015 11:30:06 PM

RT @jakeadame: “@chevrolet: America’s most popular sports car is turning heads at #CAS15. #Camaro #FindNewRoads http://t.co/0T9OXB6Nhs” Oh

2/27/2015 11:30:01 PM

RT @chevrolet: America’s most popular sports car is turning heads at #CAS15. #Camaro #FindNewRoads http://t.co/emd7mqnHrr

2/27/2015 11:29:07 PM

@chevrolet: America’s most popular sports car is turning heads at #CAS15. #Camaro #FindNewRoads http://t.co/0T9OXB6Nhs” Oh

2/27/2015 11:21:12 PM

RT @Hyundai: 2015 Chicago Auto Show recap and photo gallery http://t.co/WGZxOX2PIw #CAS15 @ChiAutoShow

2/27/2015 10:27:49 PM

RT @AlfaRomeoUSA: Experience what many call the “Most Beautiful Car Ever Made”. At #CAS15 we’re giving you a once in a lifetime treat. http…