News & Events

Scion Uses Social Media, Ride and Drive Program to Connect with Public

Scion will be connecting with Chicagoans through virtual and experiential means at the 2014 Chicago Auto Show.

Scion will be incorporating an array of social media-focused elements in its exhibit, complementing the brand’s exciting lineup of youth-oriented vehicles, while offering show goers the chance to experience those cars in a ride and drive program at McCormick Place.

The exhibit will feature a social media “Master Dashboard” video wall which displays live Scion tweets, Facebook posts and Instagram images from the auto show.  The automaker is also introducing the “Scion Swag Machine,” the world’s first Instagram-powered, near field communication (NFC) – enabled vending machine. Newly developed for the 2014 show season, it’s a fun, engaging way that event attendees can leverage the power of hand-held mobile devices and social media networks for instant rewards. The machine provides two easy ways to claim a prize. By tagging or posting an Instagram image with an event-specific hashtag, guests trigger the web-connected machine releasing a variety of giveaways inside.

During Public Days, Feb. 8-17, Scion will be holding a full lineup ride and drive program from the lower level of McCormick Place’s North Building.  Interested participants will be able to register at the Scion Live Drive registration area before proceeding to the curb staging area. Drivers, who will be accompanied by a company representative, can navigate one of several 5-10-minute routes on the streets near McCormick Place. Drivers need to be at least 21 years old and have a valid driver’s license. Passengers must be at least eight years of age.

“Between the exhibit and the ride and drive program, we are going all out to give show attendees the complete Scion experience,” said Steve Hatanaka, Auto Shows and Special Events Manager at Scion. “We take pride in knowing that no other automaker is providing Chicagoans the unique opportunity to drive its entire lineup right there at the auto show.”

Scion will feature 10 vehicles in its exhibit, including the 2014 limited edition Monogram SeriesTM FR-S and tC models. These two special Scion vehicles will offer more premium features without sacrificing value.  There will also be a highly-modified, yellow FR-S, as seen at the Specialty Equipment Market Association (SEMA) Show.  For the second consecutive year, the Scion FR-S was named “Hottest Sport Compact” at SEMA last November.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Tuesday, May, 26, 2015

Android Auto Now Available in 2015 Hyundai Sonata

As an update to a previous blog post , Hyundai is now officially the first car manufacturer to launch Android Auto ...

Friday, May, 22, 2015

Racing's Greatest Weekend!

If you are a speed freak, you've been waiting for this weekend all year. It's one of the few times you can ...

Wednesday, May, 20, 2015

What You Need to Know about the Takata Recall

To help clear up any misinformation that’s been circulating the Internet, we’ve compiled facts below on ...

Friday, May, 15, 2015

A Rally and a Street Legal Racecar

Earlier this week automakers and journalists once again descended on Elkhart Lake, WI, which has become home to the ...

Thursday, May, 14, 2015

Two days in paradise -- for a motorhead!

The 14th annual Midwest Automotive Media Association (MAMA) Spring Rally was held this past Tuesday and Wednesday ...

Tuesday, May, 05, 2015

Mazda Drive for Good

With so much negativity in the news, it’s refreshing to hear about those who contribute – both ...

Thursday, April, 23, 2015

Mazda Rallies in Grant Park to Prevent Distracted Driving

To celebrate Global Youth Service Day and bring awareness to the dangers of distracted driving, the Mazda ...

Wednesday, April, 22, 2015

Toyota's Mirai Fueled by ... ahem ... Bullsh*t

Though you can't yet buy the hybrogen-powered Mirai sedan in Illinois, Toyota is starting a national marketing ...

Wednesday, April, 15, 2015

2016 Acura RDX Ready for Launch

Fresh off it's world debut at the 2015 Chicago Auto Show, the 2016 Acura is set to hit dealer showrooms ...

Thursday, April, 09, 2015

Chicago Highlights from the Big Apple

With some flashy debuts and a healthy dose of technology news, automakers made some noise during the New York Auto ...

More

5/29/2015 11:41:58 AM

Autotrader just released its list of the 10 best cars for recent college grads: http://bit.ly/1SGSV2z.

5/28/2015 2:25:14 PM

The Chicago Area Clean Cities Coalition saved more than 25 million gallons of petroleum in 2014! #GreenDrives #20thAnniversary

5/28/2015 10:57:59 AM

We're loving this cherry-red Dodge #Challenger from the 1970 Chicago Auto Show! #ThrowbackThursday #tbt

5/26/2015 4:25:21 PM

Good news for Hyundai owners and Android users! Android Auto is now available in the 2015 Sonata. You might remember receiving a demo during the 2015 Chicago Auto Show, but we've provided all of the necessary details here: http://bit.ly/1RlJRi2 #AndroidAuto

5/25/2015 8:54:01 AM

Today, we pay tribute to our fallen heroes

5/23/2015 10:05:00 AM

Did you know? The state of Illinois changed the way vehicle leases are taxed, allowing you to get more car for less money! Get all the details in 60 seconds here: http://bit.ly/1FF5nw5

5/22/2015 12:41:00 PM

It's the perfect weekend to check out community car shows and cruise nights! DriveChicago has the local lineup here: http://www.drivechicago.com/carshows

5/22/2015 10:44:05 AM

Racing's Greatest Weekend On Deck!

5/21/2015 3:07:11 PM

Today started the mass production of the all-new, redesigned 2016 Honda Pilot, that debuted just a few months ago at the 2015 Chicago Auto Show. The Pilot is scheduled to arrive at dealerships next month! #ThrowbackThursday #tbt

5/21/2015 11:11:33 AM

UPDATE: We've added an updated recalled model list (in the Takata recalls) to yesterday's blog post. Click here to see if your vehicle is listed & share with those you think may be affected: http://bit.ly/1R40z5B

More

5/29/2015 4:53:00 PM

RT @AmazingChevVolt: @daragreaney +10 Next Generation @Porsche S E-Hybrid #PHEV Follows First Generation Version As Seen At @ChiAutoShow ht…

5/29/2015 2:38:25 PM

RT @AmazingChevVolt: @daragreaney +10 Next Generation @Porsche S E-Hybrid #PHEV Follows First Generation Version As Seen At @ChiAutoShow ht…

5/29/2015 1:25:45 PM

The Dealer Direct Parts Weekly is out! http://t.co/0LyBKm69F0 Stories via @ChiAutoShow @Porsche @KiaHyundai

5/29/2015 11:43:04 AM

The 10 Best #Cars for College #Grads was just released by @AutoTrader_com: http://t.co/1wPHaPlL1j Do you agree?

5/29/2015 8:38:40 AM

RT @ChiAutoShow: In 2014 alone, @ChiCleanCities saved more than 25 million gallons of petroleum! #GreenDrives #20thAnniversary http://t.co/

5/29/2015 7:23:15 AM

@daragreaney +10 Next Generation @Porsche S E-Hybrid #PHEV Follows First Generation Version As Seen At @ChiAutoShow http://t.co/w3i6AS905b

5/28/2015 5:41:00 PM

RT @Moparunlimited: Now that's a one of one Viper! Hand built in Detroit! #CAS15 #MoparChat http://t.co/Ce5EAcSWBq

5/28/2015 4:39:51 PM

RT @ChiAutoShow: In 2014 alone, @ChiCleanCities saved more than 25 million gallons of petroleum! #GreenDrives #20thAnniversary http://t.co/