News & Events

Scion Uses Social Media, Ride and Drive Program to Connect with Public

Scion will be connecting with Chicagoans through virtual and experiential means at the 2014 Chicago Auto Show.

Scion will be incorporating an array of social media-focused elements in its exhibit, complementing the brand’s exciting lineup of youth-oriented vehicles, while offering show goers the chance to experience those cars in a ride and drive program at McCormick Place.

The exhibit will feature a social media “Master Dashboard” video wall which displays live Scion tweets, Facebook posts and Instagram images from the auto show.  The automaker is also introducing the “Scion Swag Machine,” the world’s first Instagram-powered, near field communication (NFC) – enabled vending machine. Newly developed for the 2014 show season, it’s a fun, engaging way that event attendees can leverage the power of hand-held mobile devices and social media networks for instant rewards. The machine provides two easy ways to claim a prize. By tagging or posting an Instagram image with an event-specific hashtag, guests trigger the web-connected machine releasing a variety of giveaways inside.

During Public Days, Feb. 8-17, Scion will be holding a full lineup ride and drive program from the lower level of McCormick Place’s North Building.  Interested participants will be able to register at the Scion Live Drive registration area before proceeding to the curb staging area. Drivers, who will be accompanied by a company representative, can navigate one of several 5-10-minute routes on the streets near McCormick Place. Drivers need to be at least 21 years old and have a valid driver’s license. Passengers must be at least eight years of age.

“Between the exhibit and the ride and drive program, we are going all out to give show attendees the complete Scion experience,” said Steve Hatanaka, Auto Shows and Special Events Manager at Scion. “We take pride in knowing that no other automaker is providing Chicagoans the unique opportunity to drive its entire lineup right there at the auto show.”

Scion will feature 10 vehicles in its exhibit, including the 2014 limited edition Monogram SeriesTM FR-S and tC models. These two special Scion vehicles will offer more premium features without sacrificing value.  There will also be a highly-modified, yellow FR-S, as seen at the Specialty Equipment Market Association (SEMA) Show.  For the second consecutive year, the Scion FR-S was named “Hottest Sport Compact” at SEMA last November.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Tuesday, October, 28, 2014

12 Essentials Items to Store in your Car for the Winter

Ever heard of Murphy's Law? "Anything that can go wrong, will go wrong." With that in mind, a flat ...

Thursday, October, 16, 2014

Preparing Your Vehicle for the Long Chicago Winters

Yes, I know fall has just begun. If you're a Chicagoan, you know that means winter is right around the corner. ...

Friday, October, 10, 2014

Subaru Fights Accidents With EyeSight

When Subaru introduced the all-new 2015 Legacy at the Chicago Auto Show this past February, much mention was made ...

Tuesday, October, 07, 2014

Chicago Auto Show Stars Hit the Road at MAMA Rally

This year's Midwest Automotive Media Association's Fall Rally featured a number of 2014 Chicago Auto Show ...

Monday, October, 06, 2014

MAMA Fall Rally Picks

Each fall, approximately 70 MAMA members flock to Autobahn Country Club of Joliet for the chance to jump behind the ...

Saturday, October, 04, 2014

Z06 Officially Fastest Production Chevy Ever!

Chevrolet continued the recent tradition of making manufacturer news at Midwest Automotive Media Association Rally ...

Friday, October, 03, 2014

SUVs for Everyone the '14 MAMA Fall Rally

Given the opportunity to test more than 70 vehicles on the street, track and trail at the recent Midwest Automotive ...

Thursday, September, 25, 2014

All-new 2015 Ford Edge Available Early Next Year

Will the 2015 Ford Edge be the most popular utility vehicle among Millennials next year? Ford sure hopes so.

Wednesday, September, 24, 2014

Volkswagen Beetles Out To Prove They Can Win

The No. 34 Rockstar Volkswagen Beetle GRC made is world debut at the 2014 Chicago Auto Show this past February with ...

Wednesday, September, 17, 2014

Hyundai Continues the Fight against Childhood Cancer

Since Hyundai launched its Hope On Wheels program in 1998, the automaker has been able to rise $87 million for the ...

More

10/31/2014 6:53:04 PM

The Bulls home season opener is tonight and we're reliving the time Benny the Bull visited the 2014 Chicago Auto Show #FlashbackFriday

10/31/2014 12:01:04 PM

Do you dress up your car for #Halloween? If so share your picture with us

10/30/2014 9:01:07 AM

The show floor at the 1917 Chicago Auto Show #tbt

10/29/2014 6:50:05 PM

Last year, Jimmy Butler made an appearance at the Chicago Auto Show! Tonight he and the Chicago Bulls kickoff their season. Good luck

10/29/2014 3:46:21 PM

Honda promotes its newly redesigned CR-V through the first-ever Trick-Or-Treat event on Twitter by asking its fans to use #TreatPromo to get a candy coupon from Mike and Ike on Halloween

10/28/2014 3:01:06 PM

Chicago winters can be brutal! Pack these 12 items in your trunk to be prepared in any emergency situation: http://bit.ly/1tfsjKz

10/28/2014 11:36:03 AM

What year was the first electric traffic signal put in place? Bonus points if you know in which US State! Double bonus points if you know the intersection… off the top of your head. No using Google for this one! #TriviaTuesday

More

10/31/2014 3:01:11 PM

@ChiAutoShow Thank you! Happy Halloween from us!

10/31/2014 2:51:43 PM

@askpatty Thanks for the RT :) #HappyHalloween

10/31/2014 2:51:15 PM

@Rennology Thanks for the RT. We hope your #Halloween has been great so far!

10/31/2014 2:50:15 PM

Dr. Jekyll & Mr. Hyde? Check out the split personalities of @Honda_UK’s #Civic and #TypeR. Press “R” while watching: http://t.co/xeKZMgUEjx

10/31/2014 11:46:23 AM

Do you dress up your car for #Halloween? #CarCostumes #Audi http://t.co/ST8TxzusWB

10/31/2014 11:27:23 AM

Wheelspin Daily is out! http://t.co/czmvZ5JeDK Stories via @ChiAutoShow

10/31/2014 10:02:20 AM

@ZAGrrl thanks for noticing :)

10/31/2014 9:28:15 AM

@ChiAutoShow @Honda @mikeandike I got my free candy already! Thx Honda & Mike&Ike http://t.co/c5sqBdONdj

10/31/2014 8:47:02 AM

Do you dress up your car for #Halloween? If so share your picture with us! We'll RT our faves. http://t.co/OaRAbZ7SwJ