News & Events

Scion Uses Social Media, Ride and Drive Program to Connect with Public

Scion will be connecting with Chicagoans through virtual and experiential means at the 2014 Chicago Auto Show.

Scion will be incorporating an array of social media-focused elements in its exhibit, complementing the brand’s exciting lineup of youth-oriented vehicles, while offering show goers the chance to experience those cars in a ride and drive program at McCormick Place.

The exhibit will feature a social media “Master Dashboard” video wall which displays live Scion tweets, Facebook posts and Instagram images from the auto show.  The automaker is also introducing the “Scion Swag Machine,” the world’s first Instagram-powered, near field communication (NFC) – enabled vending machine. Newly developed for the 2014 show season, it’s a fun, engaging way that event attendees can leverage the power of hand-held mobile devices and social media networks for instant rewards. The machine provides two easy ways to claim a prize. By tagging or posting an Instagram image with an event-specific hashtag, guests trigger the web-connected machine releasing a variety of giveaways inside.

During Public Days, Feb. 8-17, Scion will be holding a full lineup ride and drive program from the lower level of McCormick Place’s North Building.  Interested participants will be able to register at the Scion Live Drive registration area before proceeding to the curb staging area. Drivers, who will be accompanied by a company representative, can navigate one of several 5-10-minute routes on the streets near McCormick Place. Drivers need to be at least 21 years old and have a valid driver’s license. Passengers must be at least eight years of age.

“Between the exhibit and the ride and drive program, we are going all out to give show attendees the complete Scion experience,” said Steve Hatanaka, Auto Shows and Special Events Manager at Scion. “We take pride in knowing that no other automaker is providing Chicagoans the unique opportunity to drive its entire lineup right there at the auto show.”

Scion will feature 10 vehicles in its exhibit, including the 2014 limited edition Monogram SeriesTM FR-S and tC models. These two special Scion vehicles will offer more premium features without sacrificing value.  There will also be a highly-modified, yellow FR-S, as seen at the Specialty Equipment Market Association (SEMA) Show.  For the second consecutive year, the Scion FR-S was named “Hottest Sport Compact” at SEMA last November.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

Friday, June, 05, 2015

Getting Your Car Summer-Ready

Summer is finally here! That means sunshine, beautiful weather (hopefully), outdoor activities, road trips and time ...

Tuesday, May, 26, 2015

Android Auto Now Available in 2015 Hyundai Sonata

As an update to a previous blog post , Hyundai is now officially the first car manufacturer to launch Android Auto ...

Friday, May, 22, 2015

Racing's Greatest Weekend!

If you are a speed freak, you've been waiting for this weekend all year. It's one of the few times you can ...

Wednesday, May, 20, 2015

What You Need to Know about the Takata Recall

To help clear up any misinformation that’s been circulating the Internet, we’ve compiled facts below on ...

Friday, May, 15, 2015

A Rally and a Street Legal Racecar

Earlier this week automakers and journalists once again descended on Elkhart Lake, WI, which has become home to the ...

Thursday, May, 14, 2015

Two days in paradise -- for a motorhead!

The 14th annual Midwest Automotive Media Association (MAMA) Spring Rally was held this past Tuesday and Wednesday ...

Tuesday, May, 05, 2015

Mazda Drive for Good

With so much negativity in the news, it’s refreshing to hear about those who contribute – both ...

Thursday, April, 23, 2015

Mazda Rallies in Grant Park to Prevent Distracted Driving

To celebrate Global Youth Service Day and bring awareness to the dangers of distracted driving, the Mazda ...

Wednesday, April, 22, 2015

Toyota's Mirai Fueled by ... ahem ... Bullsh*t

Though you can't yet buy the hybrogen-powered Mirai sedan in Illinois, Toyota is starting a national marketing ...

More

6/29/2015 10:13:03 AM

Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://bit.ly/1LymleY

6/27/2015 9:21:04 AM

Want to host your very own Ultimate Backyard BBQ for the Troops, including a private cooking demo from Real Urban Barbecue’s chef, sample taste bud tantalizing BBQ, win a Big Green Egg grill and even mingle with a Chicago Blackhawks ambassador? Starting July 1, share why you’re passionate about supporting the troops with #BBQ4Troops. Stay tuned for more details

6/26/2015 2:26:44 PM

SAVE THE DATE: Saturday, July 18! Chicagoland car dealers are on a summertime mission to help raise money for the USO of Illinois and our local troops! Visit www.DriveChicago.com for more details. #BBQ4Troops

6/25/2015 11:37:08 AM

#ThrowbackThursday! Looking at old car models brings back so many memories. We want to know, what was your first car? #BlastFromThePast #DeLorean

6/23/2015 12:08:39 PM

Now this is one awesome looking #MazdaMX5 racecar, spotted at the The Chicago Auto Show!

6/23/2015 12:05:08 PM

Straight from the car's global launch at the 1989 The Chicago Auto Show floor, the 17th Miata ever built went on to become the first-ever Miata racecar. Since it was new, the car has competed in both SCCA Club Racing and Rallycross, with its 6,500 miles all being accrued on the track.

6/23/2015 12:04:36 PM

Straight from the car's global launch at the 1989 The Chicago Auto Show floor, the 17th Miata ever built went on to become the first-ever Miata racecar. Since it was new, the car has competed in both SCCA Club Racing and Rallycross, with its 6,500 miles all being accrued on the track.

6/23/2015 12:58:17 AM

Car show November 2015. Chicago, IL

6/22/2015 5:03:12 PM

SAVE THE DATE: Saturday, July 18! Chicagoland new-car dealers are on a summertime mission to help raise money for the USO of Illinois & our local troops! Visit www.DriveChicago.com for more details. #BBQ4Troops

6/19/2015 4:41:55 PM

Father's Day gift alert! One of our official barbecue partners, Real Urban Barbecue, is hosting a grilling class series at their Highland Park location that will feature tips from renowned chefs. For more details, visit www.RealUrbanBBQ.com

More

6/30/2015 3:47:39 AM

RT @kensingtonband: Concert At Sea, this was so epic!! Loved it, lllllllloved it! #cas15 #concertatsea Pic by Bart van der Putten http://t.

6/29/2015 3:41:14 PM

RT @GiveMeAProject: @ChiAutoShow one of the few good things you can say about winter in Chicago.

6/29/2015 1:20:25 PM

RT @ItsxRobin: Wachten op Blof #throwback #cas15 #10jaarcas https://t.co/UoXeBqEIKf

6/29/2015 1:07:35 PM

Wachten op Blof #throwback #cas15 #10jaarcas https://t.co/UoXeBqEIKf

6/29/2015 11:56:54 AM

"@ChiAutoShow: Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://t.co/Z3yzwKFGJu."

6/29/2015 11:34:32 AM

@honda's HQ in Torrance. #Honda #Civic #OneDirection https://t.co/rDMOeSsd4c

6/29/2015 10:47:35 AM

@ChiAutoShow one of the few good things you can say about winter in Chicago.

6/29/2015 10:44:09 AM

RT @ChiAutoShow: Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://t.co/Oz6Y51Y5R8.

6/29/2015 10:34:45 AM

RT @ChiAutoShow: Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://t.co/Oz6Y51Y5R8.