News & Events

Scion Bringing "Thunderdome" Experience

Scion, the youth brand of Toyota, will be bringing the "thunder" to the 2012 Chicago Auto Show.

Utilizing nearly 30 percent more space than last year’s show, Scion is using its additional real estate to erect an expansive product and media theater, dubbed "Thunderdome." Gone is the Matchbox-style vehicle showcase, which was a mainstay on the major auto show circuit for nearly five years.

Featuring 15-foot-tall, overhead LED screens, and an enhanced sound system, the new exhibit is awash with action-packed videos and eye-popping graphics. At the center of the exhibit will be the 2013 Scion FR-S compact rear-wheel drive sports car. The 200-horsepower FR-S goes on sale this spring,

There will be several Scion products on display, among them the Scion iQ micro sub-compact, which went on sale in the fourth quarter of 2011. Each product has a zone and a video wall. Every zone is equipped with a digital product information and comparison tool, plus the Scion sX – an award-winning, immersive guest experience that features branded content, user participation, and information sharing.

"We think Chicago-area visitors will enjoy the modifications that we’ve made to our exhibit," said Steve Hatanaka, Auto Shows and Special Events Manager at Scion. "It remains true to Scion’s roots of authenticity, personalization and youth."

Back to News

Follow Us Socially Using #CAS16

Blog

More

Friday, February, 12, 2016

Think you are a Fast Texter? Fifth Third Bank is putting you to the test!

During the 2016 Chicago Auto Show Social Media Preview, Fifth Third Bank introduced its first interactive game to ...

Friday, February, 12, 2016

What's New at Nissan

Nissan gave social media influencers the opportunity for a first look at their line-up of vehicles on display at ...

Friday, February, 12, 2016

GMC 2017 Acadia

On Social Media Preview day at the Chicago Auto show George Jones, GMC Canyon marketing manager, highlighted the ...

Thursday, February, 11, 2016

The Four Stars of the Chicago Flag

Here's how Chicago's four big events stack up, with a closer look at the Chicago Auto Show.

Wednesday, February, 10, 2016

Visit from Buick Avista

The Buick Avista will be making its Chicago debut starting this weekend. Come Saturday, the public will be able to ...

Wednesday, February, 10, 2016

Lexus LC 500 Redefines Luxury

One vehicle you don't want to miss is the Lexus LC 500, making its Chicago debut this weekend; the sleek, and ...

Wednesday, February, 10, 2016

It's Not Just the Auto Show Anymore

As I was dropped at McCormick Place this afternoon I thought to myself, this is not an unfamiliar location. I ...

Tuesday, February, 09, 2016

Expectations Exceeded Again at CAS

A year ago, a friend of mine left school for a week to go on a trip to Chicago.

Tuesday, February, 09, 2016

Round Two for CAS Intern-expert

With the show doors just days away from opening, I am more than excited to be back for the 2016 Chicago Auto ...

Tuesday, February, 09, 2016

What's the Buzz about all these Cars?

Most people are shocked when I say one of my favorite internships has been with the Chicago Auto Show. 

More

2/12/2016 10:46:42 PM

A wonderful evening with my ABC7 family at the The Chicago Auto Show #FirstNightForCharity Gala

2/12/2016 10:31:12 PM

Thanks to our Woman's Auxiliary group for putting together such a great night for an amazing cause! First Look for Charity 2016 The Chicago Auto Show #Misericordia

2/12/2016 9:27:27 PM

Fierce music, fun games and fascinating vehicles. So much going on at #FLFC16

2/12/2016 9:19:10 PM

#Ferrari

2/12/2016 8:51:38 PM

The car giveaways on #FLFC16

2/12/2016 6:45:05 PM

The red carpet is ready for #FLFC16 guests! Twenty minute countdown till the glamour commences! #chicagoevents

2/12/2016 6:26:02 PM

We may not have self driving cars at the The Chicago Auto Show but look at what we DO have

2/12/2016 4:22:47 PM

Whether you're in the market for a new car, or looking for something fun to do this weekend, The Chicago Auto Show has something for everyone

2/12/2016 4:18:05 PM

What can we expect to see from Honda at The Chicago Auto Show? We've summed it up here! Overall, lots to see and explore! - http://bit.ly/1RxckE0

2/12/2016 4:04:02 PM

Is this your first time visiting the Chicago Auto Show? Tell us your favorite part by sharing your fave show moment, and you’ll be entered win #prizes. Post pics with #CAS16. http://bit.ly/1W7XjHV

More

2/13/2016 12:39:12 AM

@ChiAutoShow Who ya' with? #cas16 https://t.co/LBgnuDUOBa

2/13/2016 12:39:11 AM

RT @heartofmercy: Thank you to @LinBrehmer for helping with our Live Auction! #Misericordia #FLFC16 @ChiAutoShow https://t.co/hUyZS6Wyed

2/13/2016 12:39:01 AM

RT @heartofmercy: Thanks to our Woman's Aux. group for a great night for an amazing cause! #FLFC16 @ChiAutoShow #Misericordia https://t.co/

2/13/2016 12:12:23 AM

RT @heartofmercy: Thank you to @LinBrehmer for helping with our Live Auction! #Misericordia #FLFC16 @ChiAutoShow https://t.co/hUyZS6Wyed

2/13/2016 12:07:34 AM

The @ChiAutoShow was amazing. #CAS16 https://t.co/hzlk3ou4rS

2/13/2016 12:01:15 AM

@DonQuintero @ChiAutoShow @MattAugustin got it!! Thanks for joining us. Hope you had a great time

2/12/2016 11:59:46 PM

RT @VolvoCarUSA: Congratulations @ChiAutoShow and #FLFC16 on raising $2.61M at tonights #CAS16 event ????????