Sales Bump
As is the case with most auto shows, Chicago visitors both expanded and refined their shopping lists at the show. According to Foresight Research surveys conducted after the 2014 Chicago Auto Show, 55 percent of show attendees intended to buy a new vehicle within 12 months of attending the show.
Polk data suggest that auto shows, and Chicago in particular, continue to be a great motivator for buyers. According to Polk measurements of vehicle registrations, Chicago metro sales were up 22.6 percent in March compared to a year previous. The national average over the same time period saw a 14.4 percent increase. That means the Chicago market was up 9.8 percent over the national average. That trend continued through May as Chicago led the nation by 6.3 percent overall.
“Show awareness and engagement are critical to new-car sales in Chicago, making February an ideal time for dealers to host the Chicago Auto Show,” said John Webb, 2015 Chicago Auto Show chairman. “A dealership can be a lonely place in the dead of winter, but the Chicago Auto Show helps kick start sales
Back to News