Ram Truck Brand Announces Pricing for All-new 2014 Ram ProMaster Van Lineup
Chrysler Group LLC today announced pricing for the all-new 2014 Ram ProMaster Cutaway, Chassis Cab and Cargo Van models. Prices start at $26,030, $26,530 and $28,630, respectively, not including $995 destination. Ram ProMaster vans have a targeted list of best-in-class claims and the best powertrain warranty in the industry: 5 years/100,000 miles.
"The latest addition to the Ram Commercial division, our 2014 Ram ProMaster is an incredible value and contributes to a one-stop shop experience for customers looking for a full-line of commercial-duty Ram trucks and vans," said Fred Diaz, President and CEO - Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. "The ProMaster focuses on principal segment demands with best-in-class features, quality, durability, capability and low total cost of ownership."
ProMaster boasts numerous best-in-class features that are appreciated by the hard-working customers of Ram's new van to deliver a proven solution for businesses and fleets:
- Fuel economy
- Cargo capacity
- Payload
- Total cost of ownership
- Turning radius
- Interior ceiling height
- Step-in height
Joined by the 2014 Ram C/V, the 2014 Ram ProMaster targets countless businesses in a variety of industries, including service and repairs, construction, transportation/shipping, large-medium-small businesses and agriculture. The economy has incurred pent-up demand to replace aging commercial vans and vehicles that are no longer offered in the market. This has created an opportunity and the ProMaster will be an attractive choice with a variety of capable and efficient models ready for any job.
Timing of Ram ProMaster launch aligns with the recent announcement of Ram Commercial, a new division of the Ram Truck brand to meet the unique requirements of commercial customers. With the entire auto industry growing by two million units year over year in 2012, and further growth expected in 2013, commercial business is key as it represents about one quarter of the total U.S. sales volume.
Top reasons for purchase in the segment:
- Value
- Quality, reliability, dependability
- Cargo space and payload
- Total cost of ownership
Ram Commercial is tapping into Fiat Professional, one of the largest producers of commercial vehicles in the entire world, offering more than 110 years of experience. That knowledge will help the Ram Commercial enter new segments and expand its product line. The new 2014 Ram ProMaster is based on the front-wheel-drive Fiat Ducato, which is now in its third generation with more than 4.5 million sold worldwide. The Ducato platform offers Ram a proven, award-winning workhorse with an incredible combination of durability, value, efficiency, and capability like no other in its class. Additionally, the ProMaster is the only offering in its competitive set to provide both a chassis cab and cutaway from the factory.
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