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Ram Launches Special Edition Pickups at the 2017 Chicago Auto Show

MEDIA INFORMATION

Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com


FOR IMMEDIATE RELEASE

RAM LAUNCHES SPECIAL EDITION PICKUPS AT THE 2017 CHICAGO AUTO SHOW

CHICAGO (Feb. 9, 2017) - Ram Trucks kicked off the 2017 Chicago Auto Show Media Preview with the debut of two factory-custom limited edition pickup trucks - the heavy-duty Ram 2500 and 3500 Night models and the light-duty Ram 1500 Copper Sport.

Building on the success of the Ram 1500 Sport, The Ram 1500 Copper Sport features a radiant Copper Pearl color, 22-inch polished aluminum wheels, interior color stitching a nine-speaker Alpine premium audio system with subwoofer.

"The Ram 1500 Copper Sport builds on the ever-increasing demand for factory-custom trucks," said Mike Manley, head of Ram brand, FCA - Global. "Our customers continue to enjoy the attention to detail and styling our designers put into each trim level, and this new eye-grabbing model will not disappoint."

Production of the Ram 1500 Copper Sport is limited to 3,000. It will hit dealership lots in February 2017 at a starting price of $45,630 (destination not included).

The special-edition 2500 and 3500 Night package, available for the Ram 2500 and 3500 HD pickups, boasts straight-from-the-factory custom features such as blacked-out wheels, black grille surround, unique badging and heated bucket seats.
"Truck enthusiasts look for ways to stand out from the crowd," said Mike Manley, head of Ram Brand, FCA - Global. "The Ram brand understands that it's important to meet the demands and deliver outstanding, durable products to every type of truck buyer."

Production of the limited Night pickup trucks is already underway with a starting price of $45,520, plus $1,320 destination.

To watch complete coverage of the 2017 Chicago Auto Show Media Preview press conferences, please visit www.Facebook.com/ChicagoAutoShow. For more information about the 2017 Chicago Auto Show, please visit www.chicagoautoshow.com.

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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2017 public show will be Feb. 11-20. For more information, visit www.ChicagoAutoShow.com or www.Facebook.com/ChicagoAutoShow.

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation's largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit www.CATA.info.

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