Multimedia

Popcorn, Raisinets, and a Camaro

Posted by: Liz Healy

With each passing year it is costing more money to reach smaller audiences. In the attempt to grab public attention, marketers are trying to make new strategies in order to reach their target. Integrated marketing communications is new and growing field that is captivating the auto industry. With such a high demand for product placement in the automobile industry, car manufacturers such as Ford are creating agencies like Ford Global Brand Entertainment.

Recent examples include the ‘Transformers’ (1 & 2) character Bubble bee which transforms into a Chevrolet Camaro. Also, there is the ‘Twilight’ partner, the Volvo XC60. In the movie ‘Taken’ Audi cars (the A3 and an S8) are driven by Liam Nieson as he speeds down the streets of Paris. It’s almost hard to see where the film begins and the advertisement ends. It seems that slowly movie makers are incorporating more and more product placement into the films we love. Whether it’s a good thing or a bad thing I’ll leave it up to you to decide. But, if you want to relive your favorite movie scenes come on down to the Chicago Auto Show!

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS15

Blog

More

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

Friday, June, 05, 2015

Getting Your Car Summer-Ready

Summer is finally here! That means sunshine, beautiful weather (hopefully), outdoor activities, road trips and time ...

Tuesday, May, 26, 2015

Android Auto Now Available in 2015 Hyundai Sonata

As an update to a previous blog post , Hyundai is now officially the first car manufacturer to launch Android Auto ...

Friday, May, 22, 2015

Racing's Greatest Weekend!

If you are a speed freak, you've been waiting for this weekend all year. It's one of the few times you can ...

Wednesday, May, 20, 2015

What You Need to Know about the Takata Recall

To help clear up any misinformation that’s been circulating the Internet, we’ve compiled facts below on ...

Friday, May, 15, 2015

A Rally and a Street Legal Racecar

Earlier this week automakers and journalists once again descended on Elkhart Lake, WI, which has become home to the ...

Thursday, May, 14, 2015

Two days in paradise -- for a motorhead!

The 14th annual Midwest Automotive Media Association (MAMA) Spring Rally was held this past Tuesday and Wednesday ...

Tuesday, May, 05, 2015

Mazda Drive for Good

With so much negativity in the news, it’s refreshing to hear about those who contribute – both ...

Thursday, April, 23, 2015

Mazda Rallies in Grant Park to Prevent Distracted Driving

To celebrate Global Youth Service Day and bring awareness to the dangers of distracted driving, the Mazda ...

Wednesday, April, 22, 2015

Toyota's Mirai Fueled by ... ahem ... Bullsh*t

Though you can't yet buy the hybrogen-powered Mirai sedan in Illinois, Toyota is starting a national marketing ...

More

7/2/2015 2:33:01 PM

The Chicago Auto Show Changed their cover photo.

7/2/2015 1:01:50 PM

We are honored to sponsor the The Chicago Auto Show social media contest for the BBQ for the Troops initiative. Head over to DriveChicago and enter for your chance to win a barbecue hosted by our very own Jeff Shapiro for you and 50 of your friends

7/2/2015 10:03:02 AM

We love looking back on past auto shows, so this #ThrowbackThursday is dedicated to these awesome Ford race cars at the 2000 Chicago Auto Show! #FordRacing

7/1/2015 3:46:23 PM

We're extremely excited to announce the Ultimate Backyard BBQ Contest! Head over to DriveChicago and share why you're passionate about supporting our troops and you could win a catered BBQ lunch from Real Urban Barbecue for 50 of your friends...well, make that 49 because a Chicago Blackhawksambassador is coming to crash the party! Also Big Green Egg Chicago will leave behind a brand new grill. Enter here now and share with friends to vote for your entry!: http://bit.ly/1JwVE9P

7/1/2015 9:31:03 AM

Want to host your very own Ultimate Backyard BBQ for the Troops, including a private cooking demo from Real Urban Barbecue’s chef, sample taste bud tantalizing BBQ, win a Big Green Egg grill and even mingle with a Chicago Blackhawks ambassador? Starting July 1, share why you’re passionate about supporting the troops with #BBQ4Troops. Stay tuned for more details

7/1/2015 8:34:28 AM

Stay tuned for more details later today for how you can win the Ultimate Backyard Barbecue all in support of our local troops! #BBQ4Trooos

6/29/2015 10:13:03 AM

Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://bit.ly/1LymleY

6/27/2015 9:21:04 AM

Want to host your very own Ultimate Backyard BBQ for the Troops, including a private cooking demo from Real Urban Barbecue’s chef, sample taste bud tantalizing BBQ, win a Big Green Egg grill and even mingle with a Chicago Blackhawks ambassador? Starting July 1, share why you’re passionate about supporting the troops with #BBQ4Troops. Stay tuned for more details

6/26/2015 2:26:44 PM

SAVE THE DATE: Saturday, July 18! Chicagoland car dealers are on a summertime mission to help raise money for the USO of Illinois and our local troops! Visit www.DriveChicago.com for more details. #BBQ4Troops

6/25/2015 11:37:08 AM

#ThrowbackThursday! Looking at old car models brings back so many memories. We want to know, what was your first car? #BlastFromThePast #DeLorean

More

7/2/2015 11:11:57 PM

RT @FordAutoShows: Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld ht…

7/2/2015 2:45:01 PM

RT @ChiAutoShow: This month, visit your dealership’s service dept. & dump your loose cup holder change to support local troops! #BBQ4Troops

7/2/2015 2:41:27 PM

RT @ChiAutoShow: This month, visit your dealership’s service dept. & dump your loose cup holder change to support local troops! #BBQ4Troops

7/2/2015 2:40:01 PM

This month, visit your dealership’s service dept. & dump your loose cup holder change to support local troops! #BBQ4Troops

7/2/2015 1:37:10 PM

@FordAutoShows @JurassicPark @ChiAutoShow @Ford Does #JurassicWorld have a 2016 Explorer?

7/2/2015 12:43:24 PM

RT @FordAutoShows: Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld ht…

7/2/2015 12:36:05 PM

RT @FordAutoShows: Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld ht…

7/2/2015 12:34:07 PM

RT @FordAutoShows: Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld ht…

7/2/2015 12:33:01 PM

Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld http://t.co/inKrTvODV6

7/2/2015 11:43:41 AM

@ChiAutoShow Did u know about the 1st Women's Equality Exhibit in #Chicago? Only 6% funded. http://t.co/f4lESAqrhP #CampaignEquality