Multimedia

Popcorn, Raisinets, and a Camaro

Posted by: Liz Healy

With each passing year it is costing more money to reach smaller audiences. In the attempt to grab public attention, marketers are trying to make new strategies in order to reach their target. Integrated marketing communications is new and growing field that is captivating the auto industry. With such a high demand for product placement in the automobile industry, car manufacturers such as Ford are creating agencies like Ford Global Brand Entertainment.

Recent examples include the ‘Transformers’ (1 & 2) character Bubble bee which transforms into a Chevrolet Camaro. Also, there is the ‘Twilight’ partner, the Volvo XC60. In the movie ‘Taken’ Audi cars (the A3 and an S8) are driven by Liam Nieson as he speeds down the streets of Paris. It’s almost hard to see where the film begins and the advertisement ends. It seems that slowly movie makers are incorporating more and more product placement into the films we love. Whether it’s a good thing or a bad thing I’ll leave it up to you to decide. But, if you want to relive your favorite movie scenes come on down to the Chicago Auto Show!

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