Multimedia

Pedigree or Pretender?

Posted by: Mark Bilek

2011 Hyundai EquusEarlier this week, Hyundai Motor America announced pricing for its new uber-luxury sedan, the Equus. The "base" Equus Signature has a starting price of $58,000 and the top-of-the-line Equus Ultimate rolls at $64,500.

For those not familiar, Equus is Hyundai's attempt to broach the full-size luxury car market. Size and feature wise it competes with vehicles like the Audi A8, BMW 7-Series, Jaguar XK, Lexus LS, and Mercedes-Benz S-Class. Rarified air indeed!

Every Equus comes with a 385-horsepower 4.6-liter V8 and six-speed automatic transmission that drives the rear wheels. Equus has a four-inch longer wheelbase and is seven inches longer overall than the Hyundai Genesis sedan upon which it is based. Available safety features include six airbags, blind-spot alert and lane-departure warning.

Seating for five passengers is standard. Also available is a four-passenger version that comes standard with a rear center console with chilled bin, power rear seats, and a rear entertainment system.

According to John Krafcik, Hyundai Motor America president and CEO, "We're confident that smart luxury buyers will discover that Equus competes well with similar flagship products from Mercedes-Benz, BMW, Audi and Lexus," said. "But the traditional luxury brands simply can't compete with the unique retail and ownership experience we'll be providing for the Equus owner, including "Your Time, Your Place," the industry's first at-home vehicle demonstration program; the "At Your Service" program, which provides complimentary valet at-home pickup and no-charge maintenance for five years or 60,000 miles; and the industry's first iPad-based interactive owner's manual."

Equus doesn't arrive in Hyundai dealerships until December, but DriveChicago Radio host Paul Brian had the opportunity to sample Equus this past week and will be talking about it in relation to the new Jaguar XJ sedan--which also happened to be in the driving stable. DriveChicago Radio is on WLS AM890 from 8-9 a.m. each Saturday morning.

 Equus Jaguar
Jaguar Badge Equus Badge
Jaguar Headlamp Equus Headlamp
Jaguar Interior Equus Interior
Jaguar Wheel Equus Wheel

 

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS15

Blog

More

Tuesday, October, 28, 2014

12 Essentials Items to Store in your Car for the Winter

Ever heard of Murphy's Law? "Anything that can go wrong, will go wrong." With that in mind, a flat ...

Thursday, October, 16, 2014

Preparing Your Vehicle for the Long Chicago Winters

Yes, I know fall has just begun. If you're a Chicagoan, you know that means winter is right around the corner. ...

Friday, October, 10, 2014

Subaru Fights Accidents With EyeSight

When Subaru introduced the all-new 2015 Legacy at the Chicago Auto Show this past February, much mention was made ...

Tuesday, October, 07, 2014

Chicago Auto Show Stars Hit the Road at MAMA Rally

This year's Midwest Automotive Media Association's Fall Rally featured a number of 2014 Chicago Auto Show ...

Monday, October, 06, 2014

MAMA Fall Rally Picks

Each fall, approximately 70 MAMA members flock to Autobahn Country Club of Joliet for the chance to jump behind the ...

Saturday, October, 04, 2014

Z06 Officially Fastest Production Chevy Ever!

Chevrolet continued the recent tradition of making manufacturer news at Midwest Automotive Media Association Rally ...

Friday, October, 03, 2014

SUVs for Everyone the '14 MAMA Fall Rally

Given the opportunity to test more than 70 vehicles on the street, track and trail at the recent Midwest Automotive ...

Thursday, September, 25, 2014

All-new 2015 Ford Edge Available Early Next Year

Will the 2015 Ford Edge be the most popular utility vehicle among Millennials next year? Ford sure hopes so.

Wednesday, September, 24, 2014

Volkswagen Beetles Out To Prove They Can Win

The No. 34 Rockstar Volkswagen Beetle GRC made is world debut at the 2014 Chicago Auto Show this past February with ...

Wednesday, September, 17, 2014

Hyundai Continues the Fight against Childhood Cancer

Since Hyundai launched its Hope On Wheels program in 1998, the automaker has been able to rise $87 million for the ...

More

10/31/2014 6:53:04 PM

The Bulls home season opener is tonight and we're reliving the time Benny the Bull visited the 2014 Chicago Auto Show #FlashbackFriday

10/31/2014 12:01:04 PM

Do you dress up your car for #Halloween? If so share your picture with us

10/30/2014 9:01:07 AM

The show floor at the 1917 Chicago Auto Show #tbt

10/29/2014 6:50:05 PM

Last year, Jimmy Butler made an appearance at the Chicago Auto Show! Tonight he and the Chicago Bulls kickoff their season. Good luck

10/29/2014 3:46:21 PM

Honda promotes its newly redesigned CR-V through the first-ever Trick-Or-Treat event on Twitter by asking its fans to use #TreatPromo to get a candy coupon from Mike and Ike on Halloween

10/28/2014 3:01:06 PM

Chicago winters can be brutal! Pack these 12 items in your trunk to be prepared in any emergency situation: http://bit.ly/1tfsjKz

10/28/2014 11:36:03 AM

What year was the first electric traffic signal put in place? Bonus points if you know in which US State! Double bonus points if you know the intersection… off the top of your head. No using Google for this one! #TriviaTuesday

More

10/31/2014 3:01:11 PM

@ChiAutoShow Thank you! Happy Halloween from us!

10/31/2014 2:51:43 PM

@askpatty Thanks for the RT :) #HappyHalloween

10/31/2014 2:51:15 PM

@Rennology Thanks for the RT. We hope your #Halloween has been great so far!

10/31/2014 2:50:15 PM

Dr. Jekyll & Mr. Hyde? Check out the split personalities of @Honda_UK’s #Civic and #TypeR. Press “R” while watching: http://t.co/xeKZMgUEjx

10/31/2014 11:46:23 AM

Do you dress up your car for #Halloween? #CarCostumes #Audi http://t.co/ST8TxzusWB

10/31/2014 11:27:23 AM

Wheelspin Daily is out! http://t.co/czmvZ5JeDK Stories via @ChiAutoShow

10/31/2014 10:02:20 AM

@ZAGrrl thanks for noticing :)

10/31/2014 9:28:15 AM

@ChiAutoShow @Honda @mikeandike I got my free candy already! Thx Honda & Mike&Ike http://t.co/c5sqBdONdj

10/31/2014 8:47:02 AM

Do you dress up your car for #Halloween? If so share your picture with us! We'll RT our faves. http://t.co/OaRAbZ7SwJ