Multimedia

Chicago Auto Show Blog

Pedigree or Pretender?

Posted by: Mark Bilek

2011 Hyundai EquusEarlier this week, Hyundai Motor America announced pricing for its new uber-luxury sedan, the Equus. The "base" Equus Signature has a starting price of $58,000 and the top-of-the-line Equus Ultimate rolls at $64,500.

For those not familiar, Equus is Hyundai's attempt to broach the full-size luxury car market. Size and feature wise it competes with vehicles like the Audi A8, BMW 7-Series, Jaguar XK, Lexus LS, and Mercedes-Benz S-Class. Rarified air indeed!

Every Equus comes with a 385-horsepower 4.6-liter V8 and six-speed automatic transmission that drives the rear wheels. Equus has a four-inch longer wheelbase and is seven inches longer overall than the Hyundai Genesis sedan upon which it is based. Available safety features include six airbags, blind-spot alert and lane-departure warning.

Seating for five passengers is standard. Also available is a four-passenger version that comes standard with a rear center console with chilled bin, power rear seats, and a rear entertainment system.

According to John Krafcik, Hyundai Motor America president and CEO, "We're confident that smart luxury buyers will discover that Equus competes well with similar flagship products from Mercedes-Benz, BMW, Audi and Lexus," said. "But the traditional luxury brands simply can't compete with the unique retail and ownership experience we'll be providing for the Equus owner, including "Your Time, Your Place," the industry's first at-home vehicle demonstration program; the "At Your Service" program, which provides complimentary valet at-home pickup and no-charge maintenance for five years or 60,000 miles; and the industry's first iPad-based interactive owner's manual."

Equus doesn't arrive in Hyundai dealerships until December, but DriveChicago Radio host Paul Brian had the opportunity to sample Equus this past week and will be talking about it in relation to the new Jaguar XJ sedan--which also happened to be in the driving stable. DriveChicago Radio is on WLS AM890 from 8-9 a.m. each Saturday morning.

 Equus Jaguar
Jaguar Badge Equus Badge
Jaguar Headlamp Equus Headlamp
Jaguar Interior Equus Interior
Jaguar Wheel Equus Wheel

 

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Friday, June, 24, 2016

A Day at the Park, Ridgeline Style

  Honda introduced Midwest Automotive Media Association (MAMA) members to the new 2017 Ridgeline truck ...

Thursday, June, 02, 2016

MAMA Spring Rally Roundup

Each spring, car manufacturers and auto writers flock to Elkhart Lake, Wis. to partake in the annual, ...

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

Monday, February, 29, 2016

Chevy Inspires Kindness in #DayItForward

Today is a unique day in history, one that does not come around often but has inspired goodness throughout ...

More

6/25/2016 10:12:03 AM

Want to help support local troops and their families? Chicagoland’s car dealers are firing up the grill on Saturday, July 16 to host USO BBQ for the Troops fundraisers. Find a BBQ Near you: www.DriveChicago.com. #BBQ4Troops

6/24/2016 3:35:13 PM

A day at the park...Honda Ridgeline style. #UltimateTailgate

6/24/2016 11:31:25 AM

I think we can all agree that The Chicago Auto Show is the best in the nation! Let's show our support by voting

6/24/2016 11:31:04 AM

#FanFriday! Great photo via @chicagoland_cruisers

6/22/2016 11:13:18 AM

SAVE THE DATE: Saturday, July 16. Chicagoland car dealers are on a summertime mission to help raise money for the USO of Illinois and our local troops! Visit www.DriveChicago.com for more details and learn how you can help. #BBQ4Troops

6/21/2016 2:48:00 PM

The 2017 Hyundai Santa Fe Sport, that debuted at the 2016 Chicago Auto Show, gets a "totally tubular" review

6/21/2016 11:09:03 AM

#TakeMeBackTuesday! The Chevrolet Camaro 1967 was revealed at the 59th Chicago Auto Show

6/21/2016 9:12:47 AM

Acura's NSX concept more advanced than a Tesla? - via Mashable

6/20/2016 1:15:11 PM

The Chicago Auto Show Changed their cover photo.

6/20/2016 12:17:58 PM

Vote for The Chicago Auto Show

More

6/25/2016 8:00:48 PM

RT @ChiAutoShow: Who doesn’t love a good BBQ? On 7/16, attend a @USO_of_Illinois #BBQ4Troops event at a dealer near you! https://t.co/E0eSz

6/25/2016 11:58:01 AM

Who doesn’t love a good BBQ? On 7/16, attend a @USO_of_Illinois #BBQ4Troops event at a dealer near you! https://t.co/E0eSzO49Re

6/24/2016 7:54:12 PM

The Frank's Bar In Lincoln Park Daily is out! https://t.co/thljLJrEDp Stories via @MightyVine @ChiAutoShow @RLCarriers #chicago

6/24/2016 3:36:17 PM

A day at the park... @Honda Ridgeline style. https://t.co/iP0Z2gNT1Z #UltimateTailgate #HappyFriday

6/24/2016 11:34:11 AM

#FanFriday! Thx to @chicagoland_cruisers for this great photo. https://t.co/p51ccfkw9W

6/23/2016 6:25:53 PM

RT @tweetAprilRose: Promise I'll be good if I get one of these! The new Ford GT ?? 600hp @ChiAutoShow @979TheLoop https://t.co/iRdNSmv9Ey

6/22/2016 1:48:00 PM

Save the Date: 7/16. Help us support local #troops at @USO_of_Illinois #BBQ4Troops events! Visit https://t.co/I8YFZZ217r.

6/21/2016 6:35:13 PM

It's not too soon to start planning for next year's @ChiAutoShow! Check out these reasons to attend: https://t.co/xOikaepF2Y #auto #CAS17

6/21/2016 2:21:10 PM

RT @craftymomof3: Thanks for the recent follow @ChiAutoShow @Authoramp @PinzonRobert Happy to connect :) have a great Tuesday. >> https://t