Multimedia

Chicago Auto Show Blog

Operation Troop Train: Providing Vets a Vehicle for Success

Posted by: Jennifer Morand

Operation Troop Train: Providing Vets a Vehicle for Success2013 TroopTrain Medium Lockup 4C 01

On a mission to provide vets a vehicle for success, the Chicago Automobile Trade Association, producer of the Chicago Auto Show, hosted an automotive sales training and job fair yesterday for returning military personnel. The CATA partnered with the Illinois Department of Employment Security to identify veteran candidates who were interested in undergoing the two-day training and meeting with local CATA dealerships. Held for the very first time, the CATA created Operation Troop Train as a pilot program to lay the groundwork for what will hopefully become an ongoing, quarterly initiative.

The two-day training was led by Lee Eddy, founder of Leed Performance Inc., who provided the candidates with a terrific foundation of the dealership business and prepared them for the one-on-one interviews with dealer representatives. Lee opened the training with a message that seemed to resonate with the candidates: "People can buy a red or blue piece of metal within five to 10 miles in any direction, but it’s the dealership personnel that are the differentiating factor." He also discussed the importance of communication and working within teams to produce the best possible outcome – skills the veterans understand extremely well from military experience.

Sadly, some employers don’t recognize the value of military training or that veteran skills are easily transferable to other areas of work. CATA Chairman Kurt Schiele countered this theory: "Some of the best employees at my dealerships are veterans. Servicemen and women are willing to put their life on the line for their job; if that doesn’t show commitment and dedication, I don’t know what does."

The CATA is hopeful that the veterans took something away from Operation Troop Train, whether full-time jobs come to fruition or the robust training becomes just another differentiator to set candidates apart.

Group Photo PNG

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

Monday, February, 29, 2016

Chevy Inspires Kindness in #DayItForward

Today is a unique day in history, one that does not come around often but has inspired goodness throughout ...

Friday, February, 19, 2016

Test Tracks Are A Gear Shifter

Of everything to see and do at the Chicago Auto Show, some of the most popular attractions are the test tracks, ...

Wednesday, February, 17, 2016

Women's Day Revs Up Excellence

Women's Day at the Chicago Auto Show is a revolutionary way to bring a diverse group of women with a common ...

More

5/27/2016 3:04:41 PM

#FlashbackFriday to when Ronald Reagan served as Grand Marshall of the 1954 show

5/27/2016 12:50:17 PM

Memorial Day...time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our freedoms, throw some encased meat onto the grill and prepare for the greatest racing weekend of the year

5/27/2016 11:01:49 AM

How cool is this photo by @jasonmpeterson? Feel free to save down as your desktop or phone screensaver! #Volvo #Chicago

5/26/2016 10:28:21 AM

We're out at the Midwest Automotive Media Association Spring Rally! From track time, to off-roading and testing out Family Vehicle of the Year contenders, there's much to see and do at Road America. Highlights will be posted soon to the blog - stay tuned

5/20/2016 9:15:27 AM

Chicago Auto Show producers, the Chicago Automobile Trade Association, shares the facts & myths on how frequent you really need your oil changed

5/19/2016 4:37:49 PM

The Chevrolet Volt and Bolt aren't the only talk of the EV town

5/17/2016 10:36:48 PM

Mark your calendars for July 16! Help support the USO of Illinois & local troops. #BBQ4Troops

5/16/2016 1:23:49 PM

We worked on this project for Nissan in January and are happy to share it now! We wrapped three Nissan crossovers with custom red #chrome wraps and chrome, black, and white #vinyl accents. They were showcased at The Chicago Auto Show after a snowy photo shoot in Wisconsin. Let us know what you think! #CAS16 #averychrome #chromewraps #Nissan

5/16/2016 10:23:50 AM

Were you one of the 6,506 people who submitted an application for the Ford GT? Well, in just one month, the supercar has sold out

5/13/2016 12:01:00 PM

There used to be a "South Side Day" at the 1951 Chicago Auto Show! #FlashbackFriday

More

5/27/2016 1:22:07 PM

Thanks for following @ChiAutoShow @FairwayFordSC @brandywineap Have a great #MemorialDayWeekend ! -- https://t.co/j6SsQTR7O2

5/27/2016 1:07:44 PM

RT @ChiAutoShow: #MemorialDayWeekend is a time to honor the fallen & prepare for the best racing wknd of the year: https://t.co/KXrp5FVjkV

5/27/2016 12:54:38 PM

#MemorialDayWeekend is a time to honor the fallen & prepare for the best racing wknd of the year: https://t.co/KXrp5FVjkV

5/27/2016 12:12:44 PM

RT @rbourgoise: @Toyota 's Mike Kroll receives the @ChiAutoShow "Best of Show" award for @Lexus LC 500 during #MAMA16SR https://t.co/8GnRN6

5/27/2016 12:12:36 PM

RT @slowcb7: Look @fligouri cleaning up the awards for @chevrolet from @ChiAutoShow for #BestInShow https://t.co/Rl1JfvterL

5/27/2016 11:52:15 AM

RT @ChiAutoShow: Feel free to use as your screensaver! Photo cred: @Jasonmpeterson. #Volvo #Chicago #ChicagoSkyline #LakeShore https://t.co

5/27/2016 11:28:18 AM

RT @rbourgoise: @Toyota 's Mike Kroll receives the @ChiAutoShow "Best of Show" award for @Lexus LC 500 during #MAMA16SR https://t.co/8GnRN6

5/27/2016 11:28:14 AM

RT @slowcb7: Look @fligouri cleaning up the awards for @chevrolet from @ChiAutoShow for #BestInShow https://t.co/Rl1JfvterL

5/27/2016 11:27:29 AM

@ChiAutoShow @Jasonmpeterson So slick!

5/27/2016 11:13:26 AM

Feel free to use as your screensaver! Photo cred: @Jasonmpeterson. #Volvo #Chicago #ChicagoSkyline #LakeShore https://t.co/D8RfoE7TvD