Chicago Auto Show Blog

Operation Troop Train: Providing Vets a Vehicle for Success

Posted by: Jennifer Morand

Operation Troop Train: Providing Vets a Vehicle for Success2013 TroopTrain Medium Lockup 4C 01

On a mission to provide vets a vehicle for success, the Chicago Automobile Trade Association, producer of the Chicago Auto Show, hosted an automotive sales training and job fair yesterday for returning military personnel. The CATA partnered with the Illinois Department of Employment Security to identify veteran candidates who were interested in undergoing the two-day training and meeting with local CATA dealerships. Held for the very first time, the CATA created Operation Troop Train as a pilot program to lay the groundwork for what will hopefully become an ongoing, quarterly initiative.

The two-day training was led by Lee Eddy, founder of Leed Performance Inc., who provided the candidates with a terrific foundation of the dealership business and prepared them for the one-on-one interviews with dealer representatives. Lee opened the training with a message that seemed to resonate with the candidates: "People can buy a red or blue piece of metal within five to 10 miles in any direction, but it’s the dealership personnel that are the differentiating factor." He also discussed the importance of communication and working within teams to produce the best possible outcome – skills the veterans understand extremely well from military experience.

Sadly, some employers don’t recognize the value of military training or that veteran skills are easily transferable to other areas of work. CATA Chairman Kurt Schiele countered this theory: "Some of the best employees at my dealerships are veterans. Servicemen and women are willing to put their life on the line for their job; if that doesn’t show commitment and dedication, I don’t know what does."

The CATA is hopeful that the veterans took something away from Operation Troop Train, whether full-time jobs come to fruition or the robust training becomes just another differentiator to set candidates apart.

Group Photo PNG

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16



Wednesday, October, 12, 2016

Chrysler Pacifica Giveaway

What would happen if kids ran a car dealership? PacifiKids gives you that answer - fun! At PacifiKids youngsters ...

Tuesday, October, 04, 2016

Off-road Adventures at the 2016 MAMA Fall Rally

The 2016 Midwest Automotive Media Association (MAMA) Fall Rally united more than 100 MAMA members and 75 cars, ...

Monday, October, 03, 2016

Chicago Auto Show World Introductions Shine at MAMA Rally

Four of the 20 world introductions from the 2016 Chicago Auto Show are hitting showrooms this month and they were ...

Friday, September, 30, 2016

Rally Rookie Takes On The Track

This year's Midwest Automotive Media Association's (MAMA) Fall Rally lived up to the hype and delivered 75 ...

Wednesday, September, 21, 2016

Tidy Car, Clear Mind

With as much time as we spend in them, our cars become an extension of our households often carrying snacks, extra ...

Tuesday, September, 13, 2016

Chevy Bolts Onto the Scene

Those waiting in line for a Tesla Model 3 might want to consider asking for their deposit back as the Bolt EV is ...

Tuesday, September, 13, 2016

Come Drive the All-New Mazda CX-9!

Hot on the heels of last weekend's MX-5 drive, Mazda is offering a consumer driving experience of its all-new ...

Friday, September, 09, 2016

Nissan TITAN Driving Experience This Weekend

The 2017 Nissan TITAN is rolling into dealerships this fall, and Nissan is giving Chicagoans an exclusive ...

Wednesday, September, 07, 2016

Drive the MX-5 Roadster This Weekend!

Mazda wants to put YOU behind the wheel of the MX-5 roadster. This week, the MX-5 Experience Tour will be making a ...

Friday, August, 19, 2016

Stunning Concepts Headline Monterey Car Week

Two stunning concepts headline Monterey Car Week - a 7-day car orgy featuring the Pebble Beach Concours ...


8/5/2016 3:18:01 PM

CAS Fans, what do you think? - via Chicago Tribune Cars

8/3/2016 12:52:46 PM

Busy morning planning for #CAS17! #Mitsubishi #Mazda

8/2/2016 2:32:45 PM

Guess who we're meeting with to start planning for #CAS17? #CAS15Debut

8/2/2016 10:53:03 AM

What three trucks debuted at the Chicago Auto Show in 2016? #TriviaTuesday

8/2/2016 8:17:32 AM

On the heels of the Mercedes-Benz Sprinter WORKER reveal at #CAS16, the brand just announced the Metris

8/1/2016 9:51:02 AM

Give something new a try this week! #MondayMotivation

7/29/2016 10:03:02 AM

We love this old vs. new picture from @automobile_nation! #FanFriday #chevrolet

7/28/2016 1:30:14 PM

Congrats well deserved

7/28/2016 10:31:02 AM

Guess That Grille! Can you guess which car from #CAS16 this grille belongs to

7/28/2016 10:16:55 AM

The Chicago Auto Show Changed their cover photo.


10/21/2016 12:14:35 AM

Susan Robertson's 200mph Suzuki Hayabusa at the 2006 Chicago Auto Show @ChiAutoShow

10/20/2016 12:59:41 PM

2017 First Look for Charity Preview Condensed: via @YouTube

10/20/2016 12:59:41 PM

I added a video to a @YouTube playlist 2017 First Look for Charity Preview Condensed

10/20/2016 12:54:55 PM

2017 First Look for Charity Preview Video: via @YouTube

10/20/2016 12:54:55 PM

I added a video to a @YouTube playlist 2017 First Look for Charity Preview Video

10/20/2016 11:33:29 AM

First Look for Charity 2017: via @YouTube

10/20/2016 11:33:29 AM

I added a video to a @YouTube playlist First Look for Charity 2017

10/20/2016 9:39:39 AM

RT @ChiAutoShow: #ThrowbackThursday of this @chevrolet Corvette from 1953 to 2016! #TBT

10/20/2016 8:30:43 AM

RT @subaru_usa: Tune in tomorrow, 11:30 am EST to witness the 2015 #SubaruLegacy reveal from the @ChiAutoShow. http:…

10/20/2016 8:06:02 AM

#ThrowbackThursday of this @chevrolet Corvette from 1953 to 2016! #TBT