Word of Mouth Marketing Association (WOMMA) Hosts Evolution of Word of Mouth Marketing Panel Discussion
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
CHICAGO (Feb. 12, 2015) – During the 2015 Chicago Auto Show Social Media Preview, the Word of Mouth Marketing Association (WOMMA) featured a panel discussion to highlight the evolution of word of mouth marketing. WOMMA, the nonprofit trade association dedicated to the word of mouth and social media marketing industry, featured four panelists of various backgrounds and positions that shared success strategies for real-time and word of mouth marketing.
The panelist lineup included: Elly Deutch, associate director of digital and social media, Garrett Popcorn; Justin Lyons, director of communications, Chicago Architecture Foundation; Lauren McCadney, director, digital engagement and social media, CDW; Kevin Saghy, manager of communications, Chicago Cubs.
Elly Deutch has been in the digital space for the past seven years and has managed social media strategies and communities. Deutch spoke of the importance of word of mouth both off and online. She also approached the subject of organic word of mouth and the advocacy and spreading love for both the brand and popcorn nationwide through incentives, uplifting stories and retaining customers through social engagement.
Justin Lyons has more than 18 years of experience in the marketing, public relations and communications industry. As brand manager for the Chicago Architecture Foundation, he mentioned his philosophy for social media and having people talk and share the impacts of architecture and design. Lyons discussed the scavenger hunt they created and the use of hashtags to create a strong campaign that trended on social platforms.
Kevin Saghy, communications manager for the Chicago Cubs, spoke about his goal to stand out as a brand using social media. He provided tactics for how the Cubs utilize social media to build connections, create strong campaigns, fan stories and specific social media nights at the ballpark. Saghy also shared information on their corporate partners and spoke of a campaign and social teaser with Pearl Jam.
Lauren McCadney is an experienced marketing professional who was recognized in 2012 as one of the Top 25 Digital Marketers. McCadney talked about monetizing the value of social engagement in digital. CDW uses data match to look at the value of social with their consumers. They captured their information in programmatic buying to engage other consumers that look like their current social engagers. She concluded with reiterating the importance and value on the front end with social for a successful back end with revenue.
For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
The 2015 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs
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