Windy City Readies Show for Big Impact

In February, the colossal Chicago Auto Show will open its doors to the public for the 99th time.
 
"The nation's largest auto show will again prove to be exactly what the industry needs at this time: a sales sparkplug for one of the country's most important consumer regions," said Terry D'Arcy, chairman of the event that has been produced by the Chicago Automobile Trade Association (CATA) since 1935. "Our focus is to bring mass numbers of consumers to McCormick Place and then turn them into new-vehicle buyers. The recipe is tried and true: We'll pack the house, the manufacturers will again build their magnificent displays and we'll watch the consumer magic happen. It's what we do best."

The 1.3 million sq. ft. show will feature more than 1,000 vehicles, augmented with numerous allied vendors and special displays.

Preceding the 10-day public run of the show will be a two-day media preview where already more than 20 world and North American introductions are scheduled to be revealed. Media from all over the world will gather to see what the industry has in store for its long-range and short-range futures.

The show's First Look for Charity benefit will be held Thursday evening, Feb. 8 from 6:30 p.m.-10:30 p.m.

"'First Look' has become a must-do night on the calendars of Chicago's social set," said Bob Loquercio, co-chairman of the 2007 Chicago Auto Show and  CATA chairman. "We're thrilled to be able to raise a boatload of money for 19 very worthwhile organizations. The 2006 event brought in $2.7 million for them and we couldn't have been happier."

Show Chairman D'Arcy is pleased to announce that at this year's event, three attendees will find out that sometimes giving has special rewards.

"Through the courtesy of their dealer groups and manufacturers, we will be sending three winners home with a GMC Acadia, Hyundai Azera or Volkswagen GTI," said D'Arcy. "The anticipation of having three vehicles to give away that night will make a special night even more exciting."
 
The Chicago Auto Show will open to the public Feb. 9-18. Hours are daily from 10 a.m. - 10 p.m. with the exception of closing day when the show will end at 8 p.m.

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