Volvo Unveils the S60 and V60 Polestar at the 2014 Chicago Auto Show
MEDIA INFORMATION
Contact: Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
CHICAGO (February 6, 2014) – Volvo introduced performance-oriented Polestar editions of the 2014 S60 sedan and V60 wagon during the Media Preview of the 2014 Chicago Auto Show. They are the quickest models Volvo has ever offered for the everyday use.
“We begin a new chapter in Volvo’s history shaped directly by Volvo, for Volvo, and for our customers,” said Tony Nicolosi, president and CEO of Volvo Cars of North America. “In 2013 we began to transform our company with new high-performance and high-efficiency products and a commitment to being the most consumer-centric brand."
The 2014 S60 and V60 Polestar were designed in partnership with Swedish company, Polestar, and the Volvo Racing Team to make the car more efficient for active driving. The exterior was redesigned to be more aerodynamic. Nubuck is featured on the steering wheel as well as throughout the interior.
“The journey to designing these cars began in 2009 with the question, ‘What really makes a car great?’” said Hans Baath, marketing director for Polestar. “The answer is a car that provides true performance, precision and driver confidence in all weather conditions and on all roads, leading to the design of the S60 and V60 Polestar.”
Volvo hasn’t announced pricing for the S60 and V60, but they will be available beginning summer 2014.
To watch complete coverage of the 2014 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. The manufacturer press conferences are also available at www.youtube.com/chicagoautoshow. For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.
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About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow. Media can register for the Chicago Auto Show Media Preview at chicagoautoshow.com/media/.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit CATA.info.
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