SHOW FLOOR SHAKEUP AIMS TO HELP SHOPPERS
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
SHOW FLOOR SHAKEUP AIMS TO HELP SHOPPERS
CHICAGO (Feb. 3, 2016) – According to a Foresight Research study, 68 percent of Chicago Auto Show attendees are in the automotive-shopping funnel. So, it makes sense for show organizers to make it as easy as possible for show goers to compare like models. With more than 1 million square feet of show floor space, there is ample room in Chicago to make that happen.
Compared to last year, only three manufactures are in the same location - Ford, Toyota and FCA. Premium brands are now grouped together on the west end of the South Hall. Most volume brands now have a home in the North Hall and the test tracks are grouped together on the east side of the South Hall.
"Exhibitors who weren't already near competitors wanted to be closer to their competition," said Dave Sloan, Chicago Auto Show general manager. "This gave us the opportunity to group our three extremely popular test tracks in one area and make it easier for our attendees to cross-shop vehicles."
Most sponsors are located together in the South Hall, and the North Hall boasts an automotive accessories and aftermarket marketplace. In addition, the show gets a fresh look with an all-new graphics package, updated signature Grand Concourse globe and entrance units with high-definition video screens.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2016 public show will be February 13-21. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
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