Sales Bump
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
SALES BUMP
CHICAGO (Nov. 13, 2014) – As is the case with most auto shows, Chicago visitors both expanded and refined their shopping lists at the show. According to Foresight Research surveys conducted after the 2014 Chicago Auto Show, 55 percent of show attendees intended to buy a new vehicle within 12 months of attending the show.
Polk data suggest that auto shows, and Chicago in particular, continue to be a great motivator for buyers. According to Polk measurements of vehicle registrations, Chicago metro sales were up 22.6 percent in March compared to a year previous. The national average over the same time period saw a 14.4 percent increase. That means the Chicago market was up 9.8 percent over the national average. That trend continued through May as Chicago led the nation by 6.3 percent overall.
“Show awareness and engagement are critical to new-car sales in Chicago, making February an ideal time for dealers to host the Chicago Auto Show,” said John Webb, 2015 Chicago Auto Show chairman. “A dealership can be a lonely place in the dead of winter, but the Chicago Auto Show helps kick start sales.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
The 2015 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d’Automobiles.
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