RAM UNVEILS THE ALL-NEW POWER WAGON DURING THE 2016 CHICAGO AUTO SHOW
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
RAM UNVEILS THE ALL-NEW POWER WAGON DURING THE 2016 CHICAGO AUTO SHOW
CHICAGO (February 11, 2016) - Ram introduced the all-new 2017 Power Wagon during the Media Preview of the 2016 Chicago Auto Show. Engineered to conquer the great outdoors, the 2017 Ram Power is geared for enthusiasts that enjoy the off-roading lifestyle, while providing the towing and payload capability required by a heavy-duty truck.
"We haven't forgotten the functional lifestyle needs of our customers," said Mike Manley, head of Jeep brand and Ram brand for Fiat Chrysler Automobiles. "There are a lot of features that meet the needs of our customers."
The 2017 Ram Power Wagon features a number of off-road-specific enhancements including new colors, lighting, wheels and grilles. Inside, the Power Wagon comes with upgraded materials on the seats, dashboard and steering wheel.
Under the hood, it's equipped with a 6.4-liter, Hemi V-8 engine that offers 410 hp and 429 lb.-ft. of torque. However, it does not yet offer a diesel engine, which some had expected.
The 2017 Power Wagon will be available later in the year; pricing is not currently available.
To watch complete coverage of the 2016 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. For more information about the 2016 Chicago Auto Show, please visit www.chicagoautoshow.com.
For more information on the 2016 Chicago Auto Show, please visit www.chicagoautoshow.com.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2016 public show will be February 13-21. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
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