Toyota to Announce Plural of Prius at the Chicago Auto Show

*****MEDIA ADVISORY*****

Where: Toyota Live stage, McCormick Place, Lake Shore Drive at 23rd St., Chicago, IL

When: Sunday, February 20, 2011 at 11:30 a.m. CST

Join Toyota as it announces the answer to the long-debated question: What do you call more than one Prius vehicle? The Prius Goes Plural campaign launched on January 10 at the North American International Auto Show and challenged the public to help the automaker answer this unique, grammatical question in the wake of the world premiere of the Toyota Prius family of vehicles. Visit the Toyota Live stage within the Toyota display to witness history in the making, as Toyota and Dictionary.com unveil the term the public chose to describe more than one Toyota Prius vehicle. A video recap of the Prius Goes Plural campaign and winning plural term announcement will be available next week at www.ToyotaPriusProjects.com.

For more information on the Toyota Prius family of vehicles, visit www.toyota.com/priusfamily.

About Toyota Motor Sales, U.S.A., Inc.  Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion.  Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.76 million vehicles in 2010.  Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit www.toyota.com or www.toyotanewsroom.com.  

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CONTACTS:        

Zoe Zeigler
310.468.4868
zoe_zeigler@toyota.com

Curt McAllister
313.318.3906
Curt_McAllister@toyota.com

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