No, ® is not the brand from our cattle ranch

It doesn't take a long-range look over our automotive industry shoulders to realize how important trademarking a business-or parts of it-can be. You may remember just a few years back when a well-known car company was bringing a "halo car" back after a 40-year absence. It was to be named it as it was originally christened in the mid-sixties. But hold on a minute! They weren't able to because another company had registered the name they sought, and there was little to be done other than giving the car a similar, but not exact new name.

After more than a century of history for The Chicago Automobile Trade Association (CATA) and the Chicago Auto Show, the CATA board of directors instructed its attorneys to seek and execute the proper steps to ensure that the prestigious registration was assigned to its proper owners. 

"There's a certain cachet that goes with the ability to acquire a trademark-and it's not easy to attain," said Michael Ettleson, chairman of the CATA. "The trademark says that we are an organization and event that are steeped in history, tradition and long-term ownership. It's right that we properly and legally lay claim to and formalize a status not everyone can achieve. This process isn't simply a few court filings and paid fees to accomplish. This is a process that takes time, resources and the right components."

According to attorney Gavin O'Keefe, who spearheaded the project: "While the CATA has long held trademark rights in the marks CHICAGO AUTO SHOW and CHICAGO AUTOMOBILE TRADE ASSOCIATION in connection with trade association and trade show related services, those rights have now been formally recognized and further expanded by the United States Patent and Trademark Office through its issuance of corresponding Trademark Registration Nos. 4,037,451 and 4,037,452.  Among other things, these registrations create a legal presumption of CATA's exclusive right to use these marks throughout the United States in connection with the recited services."

After proper legal due diligence over the past (six) months, the steps were taken by Mr. O'Keefe to research, post and legally claim the names that by usage for more than a century as our legally owned intellectual property.  Therefore, be it now known far and wide-and officially-that The Chicago Automobile Trade Association(r)  and The Chicago Auto Show(r) are registered trademarks of the Chicago Automobile Trade Association.

About the Chicago Auto Show: The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises nearly $2 million annually for 18 worthy Chicago organizations in a single night. The 2012 public show will be held from February 10-19, 2012.  For more information, visit www.chicagoautoshow.com or www.facebook.com/chicagoautoshow

About the Chicago Auto Show: The Chicago Auto Show is the largest on the continent, spanning over one million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises nearly $2 million annually for 18 worthy Chicago organizations in a single night. The 2012 public show will be held from February 10 - February 19, 2012.  For more information, visit www.chicagoautoshow.com or www.facebook.com/chicagoautoshow.

About the Chicago Auto Trade Association: 

  • Founded in 1904, the Chicago Automobile Trade Association (CATA) is the nation's oldest and largest metropolitan dealer organization. It is comprised of approximately 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ approximately 19,000 people in the metropolitan area.
  • CATA dealerships contribute to the state, county and city tax base with gross receipts of approximately $12.5 billion per dealership in new- and used-cars, parts and service. The extended impact of tax base contribution through CATA dealership employees make this group one of the largest and most influential tax constituencies in the city and state.
  • The CATA's mission is to promote and maintain honesty and dependability; employ truth and accuracy in dealer advertising; strive to constantly improve business methods and ethics; and maintain fair competition to serve both dealer and customer.
  • The association has produced the world famous Chicago Auto Show since 1935.

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CONTACT:
Paul Brian
Director of Communications
Chicago Automobile Trade Association
Chicago Auto Show
630.424.6069 Direct
630.495.2260 Fax
PaulBrian@DriveChicago.com (Business)

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