FOR IMMEDIATE RELEASE
Nissan to Warmly Welcome Media for Chicago
CHICAGO, ILLINOIS – The Chicago Auto Show is proud to announce that Nissan North American is the 2011 sponsor of the show’s Media Travel Assistance Program. Keeping a tradition seven years in the making alive, this program will assist selected media with travel and hotel arrangements for the show’s two-day media preview.
"The Chicago Auto Show is a tremendous venue for consumers and media offering significant vehicle introductions and industry news," said Al Castignetti, vice president and general manager of Nissan Division. "Nissan has quite a history with the show, and we are proud to sponsor the Media Travel Assistance Program and to work with the show organizers to help continue to bring top-tier media to such a newsworthy event."
According to Kevin Mize, Chicago Auto Show chairman, "this is something that’s good for the industry, and we congratulate and warmly embrace that kind of thinking."
Nissan has displayed at the Chicago Auto Show since the brand appeared on American shores in the 1960s. The 2011 media preview will be held Wednesday, February 9 – Thursday, February 10, 2011. All inquiries about the Media Travel Assistance Program should go through the Chicago Auto Show office at the Chicago Automobile Trade Association.
About the Chicago Auto Show: The Chicago Auto Show is the largest on the continent, spanning over one million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show’s First Look for Charity raises nearly $2 million annually for 18 worthy Chicago organizations in a single night. The 2011 public show will be held from February 11 – February 20, 2011. For more information, visit www.chicagoautoshow.com or www.facebook.com/chicagoautoshow
About the Chicago Automobile Trade Association: Founded in 1904, the Chicago Automobile Trade Association (CATA) is the nation’s oldest and largest metropolitan dealer organization. The CATA is comprised of more than 400 franchised new-car dealers and allied members. Dealer members employ over 20,000 people in the metropolitan area. For additional information visit: www.cata.info.
Director of Communications
Chicago Automobile Trade Association
312-791-6606 Media Center
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