New to the Social Media Preview lineup, we've added one additional panel to the day that will focus on the use of new forms of media and a closer look at how women utilize these channels to drive brand buzz and increase sales.
In so many ways, women are redefining the American marketplace and are increasingly becoming game-changers. Women are receivers, influencers and broadcasters of information - which they do by phone, in person, digitally and via social media. The panel will take a look at how social media channels are made for women, and how this synergy can have an enormous impact on brands and drive business forward.
- Moderator: Sue Mead, automotive journalist and author
- Mary T. Henige, APR, director, social media & digital communications, General Motors Company
- Jane Collins, director of market research, BlogHer
- Jill Ciminillo, automotive writer and social media director, Barrington Broadcasting Group
The panel of digital and social media experts will provide insights that will help fuel brands to find success with female consumers - because women mean business.
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