Media Preview Schedule for 2011 Chicago Auto Show

You’ll note that the first day—Feb. 9—of the media preview is comprised of traditional news conference slots, beginning with the Midwest Automotive Media Association (MAMA)/Chicago Auto Show breakfast featuring Ford’s Jim Farley delivering the keynote address.  Also on that day you’ll find VW North American CEO Jonathan Browning taking to the podium for the February meeting of the prestigious Economic Club of Chicago. The luncheon, held in the Vista Ballroom of McCormick Place, will take place at noon. Please note that a ticket (obtained from the show’s Continental Media Center in Room N426) and business attire is required.

Day two of our media preview is decidedly different from the first. While an informal matrix of events exists, each manufacturer who chooses to participate—and as you can see, there are plenty—sets its own schedule. There may be multiple programs going on at the same time or overlapping. It’s not an exercise in chaos, but rather the experiment we have chosen to initiate where we find out what happens when marketing, public relations and the social media intersect. Of significant note is that two brand presidents will be taking an active and very visible role by making direct contact with social media throughout the day.

The fact that this is a different form of media preview day will be confusing or even off-putting to some, but we’re willing to take the step, as are many of our exhibiting manufacturers. The fact that it’s happening is a great business news story in and of itself, though, and we hope you stick around to see what kind of results are rendered.

As you’ve surely noticed a new name appearing earlier in this release, please join us in welcoming Continental as a long-term sponsor of our media center and thank them for their participation in keeping the Chicago Auto Show a world-class event. The Continental Media Center, Room N426, will be open daily throughout the entire 10-day run of the show.

2011 Chicago Auto Show Media Preview Schedule

Tuesday, 8 Feb download PDF
6 p.m. Nissan Reception and Dinner, Registered media only. Credential required.  Shula's - Sheraton Hotel and Towers
     
Wednesday, 9 Feb  
8 a.m. Midwest Automotive Media Association/Chicago Auto Show Breakfast
Keynote address: Jim Farley, Group Vice President, Global Marketing, Sales and Service, Ford Motor Co.
 Grand Ballroom, McCormick Place (doors open 7:30 a.m.)
9:15 a.m. Chevrolet  
9:45 a.m. Hyundai  
10:15 a.m. Volkswagen  
10:45 a.m. Acura  
11:15 a.m. Dodge  
12 p.m. Economic Club of Chicago Luncheon
Speaker: Jonathan Browning, CEO VW North America
Vista Ballroom, McCormick Place
1:30 p.m. Suzuki  
2 p.m. RAM  
2:30 p.m. Shelby Cars  
3 p.m. Continental-Technology Conference TBA
3:30 p.m. MotorWeek-"Drivers Choice Awards" and reception TBA
All news conferences in manufacturer exhibits unless otherwise noted.
     
Thursday, 10 February
Events throughout the day include programs from:
  • Audi: Lunch for the never-before-seen (in the US) Audi TT RS. The support for the TT RS on Facebook was so strong that they're showing it to its fans for the first time in Chicago.
  • Dodge Hosting breakfast with Dodge President Ralph Gilles
  • Chevrolet: Offering special rides in the new Electric Volt-and an expert on "Living with the Volt;" Also tech and new-product briefings.
  • smart informal talks and product walkarounds with smart USA President Jill Lajdziak
  • Hyundai:  Driving champ Rhys Millen appears in the stand to talk about the new Veloster Race Car.
  • Suzuki: They're having fun with the Kizashi(tm) Ring of Fire racing game app as it makes its latest stop on the "Toyko to LA the Hard Way" tour via the Windy City.
  • Kia: Welcoming social media to view its latest models and a developing a possible luncheon appearance and interview op with Chicago celebrity Abe Froman.
  • Mercedes-Benz: Plans underway-TBA
  • Mazda: Motorsports-and perhaps a special edition debut-will be on tap at the show where the Miata (now MX5) made its debut more than 20 years ago.  It's the most-raced name plate anywhere on earth.
  • Porsche: Racing legend Price Cobb talks to the brand's motorsport fans and social media about the new 911 Carrera GTS-and an astounding racing career.
  • MotorWeek: Personal tours of the show for special MotorWeek fans by host John Davis
  • Ford: Multiple programs on electrification, MyFordMobile, MyFordTouch and product demos in their off-road Explorer test track area.
  • BMW: Sneak peek and in-depth look at M1 Series coupe, 6 Series Convertible and X3.; Tech briefings. 
  • Toyota: Test track product demos, "Prius Goes Plural" contest progress, other activities developing.
  • VW: With the debut of the first-ever Fender auto sound systems, team sound engineers will meet with audiophiles

Contact information for the Continental Media Center:

312-791-6606 Main
312-791-6607 FAX
Paul Brian, Director of Communications - paulbrian@drivechicago.com
Mark Bilek, Internet Director - mbilek@drivechicago.com
Erik Higgins, Manager, First Look for Charity - ehiggins@cata.info
Jackie Carey, Communications Specialist - jcarey@drivechicago.com

Chicago Auto Show General Offices--312 791-6600

Back to News