Chicagoland Dealers Care Launches Contest to Provide Support to Local Charities

CATA logo 250MEDIA INFORMATION
Contact: Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

 

FOR IMMEDIATE RELEASE

Grand Prize Winner to Receive $3,500 Donation and Marketing Support

CHICAGO (November 12, 2012) - Despite tough economic conditions, Chicagoland new-car dealers are committed to supporting charitable organizations within their community. Now through December 12, Chicagoland Dealers Care - a program designed to deliver year-round support to local nonprofit organizations and amplify the efforts already put forth by Chicagoland dealers - is enlisting the public to cast their vote to determine how the charitable contributions are awarded. Each nonprofit organization is profiled alongside its auto dealer benefactor to communicate the reasons Chicagoland Dealers Care support is most needed.

Individuals are able to vote once a day for the nonprofit they deem most worthy of the additional financial support. The grand prize winner will receive a $3,500 donation and Chicagoland Dealers Care public service announcement to boost marketing efforts; second prize is a donation of $2,500; and the third place winner will receive a $2,000 donation.

Charities and civic organizations know that Chicagoland new-car dealers are an integral part of their communities and are often deeply involved in charitable causes. However, dealers rarely don't receive the recognition they deserve for their ongoing efforts.

"Chicagoland Dealers Care has provided additional financial support to local auto dealers' philanthropic efforts since 2008," said Chicago Automobile Trade Association Board of Director Ray Scarpelli. "With the contest, our hope is to shed additional light on the existing charitable contributions put forth by the dealer community and to heighten public awareness of the significant causes supported by local nonprofit organizations."

Individuals can cast their vote daily through December 12, 2012 at Facebook.com/DriveChicago for the local dealers' featured nonprofit organization. For more information on Chicagoland Dealers Care, please visit ChicagolandDealersCare.com.

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About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of about 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.

About DriveChicago.com
DriveChicago.com is the area's most comprehensive, local online source for researching and purchasing new and used cars. Owned and operated by the Chicago Automobile Trade Association, DriveChicago.com is Chicagoland's largest local inventory listing and has more than 100,000 new and used vehicles. For more information, please visit DriveChicago.com.

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