Chicaago Auto Show Offers Video Achievement Award to College Students

CAS 2013 LOGO 330MEDIA INFORMATION
Contact: Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

 

FOR IMMEDIATE RELEASE

CHICAGO AUTO SHOW TO HOST COLLEGIATE VIDEO PRODUCTION OPPORTUNITY FOR AREA STUDENTS 

CHICAGO (December 27, 2012) - For the first time, the Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, will offer local university students the opportunity to gain real-world video production experience with the introduction of the 2013 Chicago Auto Show Video Achievement Award.

Participating student groups will have exclusive access to the Social Media Preview on February 8, 2013, where they can capture footage and conduct necessary interviews. Students will work in groups of up to four members where they will collaborate on the assignment to write, film, edit and produce a video. The winning film will be showcased to thousands of 2013 Chicago Auto Show attendees throughout the run of the show and will be uploaded to ChicagoAutoShow.com for all to view. Judged on clear, effective communication and visually-appealing production, Chicago Auto Show management will select just one team to win the Video Achievement Award. 

"We created the Chicago Auto Show Video Achievement Award to give local college and university students a platform to produce and edit a video that could potentially reach thousands," said Michael Ettleson, Chicago Auto Show chairman. "Our hope with this program is to provide students with a vehicle to success with real-world production experience and the chance to be featured on the show's official website, ChicagoAutoShow.com. Additionally, students will be able to add their final product to their portfolio."

The Chicago Auto Show will select the winning team and present the 2013 Video Achievement Award on February 15, 2013. Beyond bragging rights, the winning team will receive a prize package including a plaque for the school, complimentary Chicago Auto Show tickets and a $100 value worth of gift cards - per student.

For more information or to register, please visit: http://www.chicagoautoshow.com/cas_video_award.aspx.

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About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2013 public show will be February 9-18. For more information please visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of about 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.

The 2013 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d'Automobiles.

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