At a welcoming reception for automotive media, Bridgestone Americas announced the launch of its third annual Safety Scholars Video Contest as part of its ongoing commitment to automotive safety education.
Targeted to young drivers, Safety Scholars entrants create short auto safety-themed videos. This year, another topic—automotive environmentalism—has been added, extending the message of the Bridgestone’s “One Team, One Planet” global environmental initiative.
Visiting automotive media were welcomed by Bridgestone Americas Chairman Mark Emkes, who then introduced the 2008 contest winners who were on hand to present their videos. Danny Belkin, Ryan Massey, Angela Roscioli and Sarah Wilson utilized first-person accounts, dramatic narratives and other creative formats to deliver powerful messages about auto safety.
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