360° Revo and the Chicago Auto Show to Offer Interactive Tour

The interactive media company 360° Revo, in conjunction with the Chicago Automobile Trade Association, announced plans today to launch a web-based, interactive tour of the 2012 Chicago Auto Show for car enthusiasts world wide to experience.

The CATA, producer of the Chicago Auto Show, and 360° Revo will collaborate for the first time to provide this innovative experience. Visitors to the Chicago Auto Show website will be able to virtually tour the automotive exhibits and be able to go inside specific vehicles that are to be featured at this year's show.

Dave Sloan, CATA president and Chicago Auto Show general manger, believes this relationship is one that's good for auto show attendees and exhibitors.

"The Chicago Auto Show has long felt that it's important to extend the value of the show to our exhibitors beyond the show dates and this relationship with 360° Revo makes that possible," said Sloan.  "It also brings the show into the homes of millions of online visitors."

The virtual experience uses 360° Revo's technology, allowing online users to navigate and explore the auto show floor and visit individual exhibits. In addition to providing fluid navigation, 360° Revo enhances the user experience by taking them inside vehicles on the exhibit floor, giving them an up-close look from the comfort of their own homes.

"I am excited to be a part of this year's Chicago Auto Show," said Steve Clarke, CEO of 360° Revo. "We spin vehicles for a lot of dealers in the Chicagoland area, and to be able to shoot the auto show is a great experience for my team and me.  We shoot the dealers' inventory with our patent-pending technology and we all have a passion for cars and marketing," said Clarke.

The interactive tour by 360° Revo for the Chicago Auto Show is scheduled to go live at www.chicagoautoshow.com on February 10, 2012.

Visit www.360revo.com to see examples of the technology.

About the Chicago Auto Show: The Chicago Auto Show is the largest on the continent, spanning over one million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises nearly $2 million annually for 18 worthy Chicago organizations in a single night. The 2012 public show will be held from February 10 - February 19, 2012.  For more information, visit www.chicagoautoshow.com or www.facebook.com/chicagoautoshow.

About the Chicago Auto Trade Association:  Founded in 1904, the Chicago Automobile Trade Association (CATA) is the nation's oldest and largest metropolitan dealer organization. It is comprised of approximately 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ approximately 19,000 people in the metropolitan area.

CATA dealerships contribute to the state, county and city tax base with gross receipts of approximately $12.5 billion per dealership in new- and used-cars, parts and service. The extended impact of tax base contribution through CATA dealership employees make this group one of the largest and most influential tax constituencies in the city and state.

The CATA's mission is to promote and maintain honesty and dependability; employ truth and accuracy in dealer advertising; strive to constantly improve business methods and ethics; and maintain fair competition to serve both dealer and customer.

The association has produced the Chicago Auto Show since 1935.

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CONTACT:
Paul Brian

Director of Communications
Chicago Automobile Trade Association
Chicago Auto Show
630.424.6069 Direct
630.495.2260 Fax
PaulBrian@DriveChicago.com (Business)

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