Media Alert: Putting NFC* in Perspective: A Primer for the Media.

Media Alert
Connected World Conference

Putting NFC* in Perspective: A Primer for the Media. What is NFC and how is it transforming the world around us

A 2014 Chicago Auto Show Media Preview Special News Conference/Workshop

Friday, February 7: 1:10 p.m. Connected World Conference: South Hall

About This Exclusive Media Presentation:
Leading, nationally recognized NFC expert Theresa Mary Gordon and the team from Near Field Connects are presenting an exclusive NFC primer specifically for the media.

The team will discuss:

  • What NFC is and how and why it works.
  • Adoption of the technology: from the simplicity of use and the barriers it removes, the seamless experience and psychological aspect of engagement it provides, to the data collection and deployment potential it supports.
  • A demonstration on how to set up your own NFC! Attendees will receive tags and wristbands and will learn to TAP, share the TAP, and set up TAP Points. They’ll be instructed how and where to engage with NFC during the 2014 Chicago Auto Show at the Connected World Conference.

For more information: Steve Lundin, BIGfrontier Communications Group
+1 312.391.8007,

*Near-field communication, a feature found in smartphones

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