Media Alert: Key Conferences Highlight Busy Day at Connected World

Media Alert
From: Connected World Conference

Here are three key sessions that you should attend today, Wednesday, February 12, at the Connected World Conference, located within the Chicago Auto Show.

11:00 a.m. - 11:40 a.m. 
What Is Next in Usage-Based Insurance with David Pratt of Progressive

Most of us are familiar with Snapshot and the way this device can help lower our insurance rates. But what is next? The pioneer in UBI (usage-based insurance) gives us a glimpse into what the future of insurance holds. This session is chock-full of tidbits to save us money as well as to give us tips to keep us safe on the road. 

2:00 p.m. - 2:40 p.m. 
Using Connected Technology to Monetize Your Brand's Story with Eric Weymueller of baubleApp, Bradley Kushner of Creative Congergence, Y&R Midwest, and moderated by Tim Linder of Voxware

With the continuing shrinkage of in-store retail sales and the rise of customer shopping online, brands are increasingly challenged to find ways to directly engage customers to retain and expand marketshare. Connected devices and mobile applications are rising in importance as a new channel opportunity with the ability to monetize the customer experience.

4:00 p.m. - 4:40 p.m. 
The Enterprise, Location Based Services (LBS), Vehicles & Sustainability with Gil Perez of SAP 

LBS and context-aware services are at the center of a new wave of enterprise services driving new revenues streams and models for the enterprise, intuitive, contextual, and profitable cloud services. Learn which vertical industries and services will take the lead and what business models will emerge. 

Join us in the South Hall of McCormick Place to sit in on these sessions today.

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