General Motor's Alan Batey Delivers Keynote Speech at 2015 Chicago Auto Show Media Preview
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
CHICAGO (Feb. 12, 2015) – The 2015 Chicago Auto Show Media Preview kicked off with the Midwest Automotive Media Association (MAMA) breakfast, where Alan Batey, General Motors executive vice president and president, North America addressed the crowd to highlight how General Motors will be making a difference in the year 2015 and beyond.
“To help strengthen our efforts, we will focus on four crucial areas in 2015 and beyond: marketing, customer service, our retail facilities, and, above all, great vehicles.” said Batey. “And we capture all of this in three words for Chevrolet: Find New Roads. This is much more than a simple tagline. This is our brand promise, a promise of fulfilling endless possibilities through our products and the Chevrolet experience, in order to inspire passion and loyalty in our customers.”
Batey further discussed the General Motors brands at length and their successes in 2014. In addition, he announced that Chevrolet will introduce five all-new cars in 2015. The next generation Volt will be available later this year; it will have more range including up to 50 miles of clean electric driving and more comfort and convenience features.
Batey also announced that the Bolt EV, introduced last month, will go from concept to production vehicle and be available in all 50 states. It is designed to provide long-range pure electric power, about 200 miles of range, and has a target price of around $30,000 after federal incentives.
“Vehicles like the new Volt and Bolt EV concept represent the innovation and ingenuity that have run in the DNA of this brand since the very beginning.” said Batey.
To watch complete coverage of the 2015 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. The manufacturer press conferences are also available at www.youtube.com/chicagoautoshow. For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
The 2015 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs
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