Female Shoppers Courted on Women's Day at the Chicago Auto Show: Tuesday, Feb. 11

MEDIA INFORMATION
Contact:
Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

FOR IMMEDIATE RELEASE

CHICAGO (February 10, 2014) – While there are many activities that appeal to women throughout the run of the 10-day Chicago Auto Show, organizers annually host a specially-themed Women's Day to further reach the female demographic. Held this year on Tuesday, Feb. 11, manufacturers host special women-oriented programs that allow brand representatives to further connect with and “shake hands” with female customers.

The Chicago Auto Show and its Women's Day sponsor, the Chicago Tribune, are hosting a full schedule of events including an awards ceremony coordinated by ChicagonistaLIVE! to acknowledge and honor influential women in and around Chicagoland. The program, Women Driving Excellence, is aimed at celebrating women who start, accelerate, fuel and steer others to excel. The complete schedule of events is listed below:

  • 10:30 a.m. Chinese New Year Performance – Ribbon & Lion Dance by St. Therese Chinese Catholic School
  • 11:30 a.m. Trailblazing Women presented by ChicagonistaLIVE!
  • 12:30 p.m. Stretching Your Reach by America’s fitness celebrity Andrea Metcalf
  • 1:00 p.m. Broadway in Chicago – Phantom of the Opera Performance
  • 1:30 p.m. Wendy Donahue – Nissan Quest walk around
  • 2:00 p.m. ChicagonistaLIVE! Talk Show with Nancy Loo, MJ Tam, Beth Rosen, Duong Sheahan and David Grotto
  • 3:00 p.m. Miss Lori’s Cabaret Musical Performance
  • 3:45 p.m. Magic by Luis Carrelon
  • 4:30 p.m. Story Time with Nili Yelin

“What used to be viewed as overwhelmingly male-dominated, the automotive industry continues to become heavily influenced by women,” said 2014 Chicago Auto Show Chairman Kurt Schiele. “Today, women influence 85 percent of all car purchases, worth more than $80 billion per year.”

At just $6 per ticket – half off the full-ticket price – women receive a special Women's Day discount. For more details on the 2014 Chicago Auto Show and for a full listing of Women's Day events and activities, please visit www.chicagoautoshow.com.

 

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About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow. Media can register for the Chicago Auto Show Media Preview at chicagoautoshow.com/media/.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit CATA.info.

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