Connecting with Women & Millennials
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
CONNECTING WITH WOMEN & MILLENNIALS
CHICAGO (Nov. 13, 2014) – Chicago’s positioning as the nation’s consumer show is evident by the growing percentage of women and Millennials who attend.
According to Foresight Research after-show surveys, the percentage of women attending last year’s show was significantly higher than in previous years and represents the first time that Foresight Research has measured an auto show where more women attended than men. Millennial participation at Chicago is just as overwhelming with 18- to 33-year-old audience that has outperformed the local average by nearly 50 percent for the last several years.
“The Chicago Auto Show is growing increasingly significant from a consumer standpoint,” said Dave Sloan, Chicago Auto Show general manager, “not only as a sales tool, but as a barometer for auto manufacturers. The higher percentage of women and Millennials certainly does not shock us, as our marketing efforts have been moving in those directions for years.”
Not surprisingly, 36 percent of show visitors participated in one of the 10 ride-and-drives available at the show, and the average visitor spent almost four hours at the show. This resulted in 35 percent of show visitors adding one (or more) brands to their consideration list as a result of seeing the vehicles at the auto show. Just as important, 13 percent subtracted one (or more) brands as they refined their shopping lists – showing the importance of putting together a fantastic display that features not only new product, but concepts and technology as well.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
The 2015 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d’Automobiles.
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