Chicago Auto Show To Launch Like2DriveIt Instagram Campaign To Promote Leasing Deals
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
CHICAGO AUTO SHOW TO LAUNCH LIKE2DRIVEIT INSTAGRAM CAMPAIGN TO PROMOTE NEW LEASING DEALS
CHICAGO (Feb. 10, 2015) – In an effort to boost Instagram followers and promote the new Illinois leasing law that went into effect Jan. 1, 2015, the Chicago Auto Show is launching Like2DriveIt, a campaign exclusive to @thechicagoautoshow Instagram followers to promote leasing deals for Illinois residents. The campaign launches on Saturday, Feb. 14, the Chicago Auto Show’s opening day.
The Chicago Auto Show teamed up with social and mobile marketing company Social Mosaic to host the campaign. Fans that follow the Chicago Auto Show on Instagram and “like” a vehicle image will be redirected from the Instagram platform to local dealers’ websites to unlock leasing offers.
This campaign is running in conjunction with an advertising campaign that shares the facts on the new leasing law that went into effect after the first of the year. Prior to Jan. 1, a leasing customer paid tax on the entire purchase price of the vehicle. Now, customers who lease a vehicle pay taxes only on money due at lease inception and monthly lease payments. Because most vehicles have a residual value of 50 percent or more, this change reduces the taxes owed by new lessees by 50 percent.
“The Like2DriveIt campaign is a great way to help Chicago Auto Show’s social media followers take advantage of the new leasing law,” said Dave Sloan, Chicago Auto Show general manager. “Our hope is that by using this social media tool, consumers that might be interested in leasing a car can connect easily with local dealers.”
To unlock the special promotion, fans must follow the Chicago Auto Show on Instagram, like the posts featuring their favorite car and click on the Like2DriveIt link in their Instagram profile. Followers will then be redirected to an online social hub where they can access the special leasing offers.
“Incentivized social engagement, like the Chicago Auto Show’s leasing offer, has become the norm in today’s world of social media marketing,” said Tamer Abel, CEO of Social Mosaic. “This type of engagement works to drive active attention to a brand message and significantly increases brand perception and purchase intent.”
Like2DriveIt is an online social-commerce hub where brands can add direct links to products in each of their Instagram posts. To shop the product in a post, followers must like a post then click on the Like2DriveIt link in the brand’s profile. They will then be taken to a customized social hub where they can find their favorite post, tap on the image and unlock the special lease offer.
To follow the Chicago Auto Show on Instagram, visit http://www.instagram.com/thechicagoautoshow. For more information on the Chicago Auto Show, please visit: www.chicagoautoshow.com. To learn more about Social Mosaic, visit http://socialmosaic.me.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
The 2015 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs
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