Chicago Auto Show Hosts Vine and Instagram Video Challenge During Social Preview

Chicago Auto Show Hosts Vine and Instagram Video Challenge During Social Preview

Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com


CHICAGO (February 8, 2014) – Together with Digital Megaphone, The Chicago Auto Show selected Instagram team @eprahhl as the winner of the 2014 Chicago Auto Show Vine/Instagram Challenge. The winning video depicted a variety of featured cars and models from around the auto show: http://instagram.com/p/kH3AwZs4Cr/.

As part of the Chicago Auto Show’s Social Media Preview Day, Digital Megaphone, a Chicago-based organization that connects brands with bloggers through social media challenges and interactive blogger events, deployed Social Media Preview influencers on the show floor. The influencers, in groups of three, were challenged to capture either a Vine or Instagram video that best showcased the nation’s largest auto show – in just 7-15 seconds.

“It was really difficult to choose, there was so much great content to look through” said Hope Bertram, director of marketing for Digital Megaphone.

Vine and Instagram videos were uploaded to Twitter with hashtags #FuelCAS and #DigiMegVideo. A panel of judges reviewed and selected the top three videos that most accurately and creatively showcased the 2014 Chicago Auto Show.  

The winning video was showcased during the announcement and will be displayed for all to see during the public show Feb. 8-17. Beyond exposure, the grand prize winner received an overnight stay at the Hyatt Regency Chicago and tickets to Digital Megaphone’s sixth annual Social Media Masters Summit. The runner-up, @xoxoLizza, received $50 to Hyatt restaurants, on behalf of the Hyatt Regency McCormick Place, for her video: http://instagram.com/p/kH0TjCu-tN/. The third place winner, @SpecialOlyGal, won a gift card to Rockit Bar & Grill for her video, which can be viewed here: http://instagram.com/p/kH0ajMKJjI/.

For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.


About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow. Media can register for the Chicago Auto Show Media Preview at chicagoautoshow.com/media/.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit CATA.info.

About Digital Megaphone
Digital Megaphone has connected and educated over 3,500 brand and agency marketers and bloggers through cutting edge social media summits, fast-paced, challenging marketing competitions and interactive blogger brand events. Their educational events bring together top thought leaders in the digital marketing and PR space from big brands, agencies and small businesses to share best practices.  Their blogger brand events connect brands with social influencers and bloggers in interactive settings that go far beyond the typical PR pitch or blogger / brand speed dating.  For more information, visit digitalmegaphone.com.

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