Chicago Auto Show Announces 2014 Social Media Preview Panel Lineup

Chicago Auto Show Announces 2014 Social Media Preview Panel Lineup

Contact: Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com




CHICAGO (January 21, 2014) – To match with the theme of the day, the Chicago Auto Show Social Media Preview will feature a panel discussion titled “Driving Engagement: a Closer Look at the Current Social Media Landscape,” hosted by the Word of Mouth Marketing Association (WOMMA). The panel discussion will begin immediately following the “Driving Engagement Award” breakfast and ceremony where WOMMA will present one automotive manufacturer with the “Driving Engagement Award” for the most innovative marketing campaign of 2013.

WOMMA, the non-profit trade association dedicated to the word of mouth and social media marketing industry, will feature three panelists of various backgrounds and positions to share success strategies for real-time and word of mouth marketing. The panelist lineup includes: Jennifer Wesley, head of industry, Google; Mark Bisard, vice president and senior counsel, American Express; and Tanuja Singeetham, digital champion for North America, Nestle.

As Google’s Head of Industry, Wesley’s role is to drive growth, innovation and collaboration with restaurant clients including Starbucks, Domino's, Subway and many others. Additionally, she’s required to understand client business and brand challenges, help design innovative, effective solutions and expand brand building efforts through digital storytelling. During the panel, Wesley will highlight tactics to approach the Millennial generation, provide content strategies and frameworks that are sustainable for brands, share digital storytelling examples and emphasize the importance of making an emotional connection with the consumer.

Bisard has been instrumental in American Express’ digital transformation, shepherding the company through many innovative company and industry firsts. He helped the company launch its first mobile application, draft its first social media policy, navigate multiple website overhauls and create the company’s first fan pages, handles, pins, hang outs, blogs, groups and Twitter chats. During the panel, Bisard will review the importance of being compliant with an established social media policy and practicing ethical behavior in the digital space.

In her role at Nestle, Singeetham is responsible for helping drive various global initiatives across all of the Nestle divisions and business units in North America. Her award-winning work has included efforts in mobile, email marketing, social media, online advertising, word-of-mouth marketing, blogger outreach, gaming and consumer advocacy. Singeetham will specifically highlight strategies to achieve successful word of mouth marketing within the digital playing field.

For more information about the 2014 Chicago Auto Show, please visit www.chicagoautoshow.com.


About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow. Media can register for the Chicago Auto Show Media Preview at chicagoautoshow.com/media/.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit CATA.info.

Founded in 2004, the Word of Mouth Marketing Association is the official trade association in the industry dedicated to word of mouth and social media marketing. It is comprised of members from elite Fortune 500 brands, agencies and service providers, such as McDonald’s Corporation, Unilever, Nestle, Nissan, Heineken International, Edelman and more. These exceptional thought-leaders across the globe and innovative companies are committed to expanding the word of mouth marketing industry through advocacy, education and ethics. WOMMA is a leader in ethical word of mouth marketing practices through its offline education, such as the renowned WOMMA Summit, professional development opportunities and knowledge sharing with top industry marketers. For more information please visit WOMMA.org.

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