Chicago Auto Show & Digital megaphone Host 2015 Vine/Instagram Challenge
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
Contact: Hope Bertram
Founder and President
Digital Megaphone
Cell: (773) 234-6731
Email: hope@digitalmegaphone.com
FOR IMMEDIATE RELEASE
CHICAGO AUTO SHOW AND DIGITAL MEGAPHONE TO HOST 2015 VINE AND INSTAGRAM VIDEO CHALLENGE DURING SOCIAL MEDIA PREVIEW
CHICAGO (November 13, 2014) – The Chicago Auto Show and Digital Megaphone are teaming up again to bring the 2015 Vine and Instagram Video Challenge back to the Chicago Auto Show Social Media Preview. Digital Megaphone, a Chicago-based organization that connects brands with bloggers through social media challenges and interactive blogger events, will invite key social media influencers to attend the Chicago Auto Show’s exclusive Social Media Preview to create compelling videos in the Vine- and Instagram-allotted seven to 15 seconds, respectively.
“We’re excited to partner again with Digital Megaphone to help connect our exhibitors with bloggers and social media influencers through a fun and engaging video challenge,” said 2015 Chicago Auto Show Chairman John Webb. “The 2015 Chicago Auto Show is shaping up to be one of the best, and it’ll be interesting to see the content generated throughout the day.”
Participants will partake in the Social Media Preview’s festivities which include exclusive, manufacturer-hosted press and marketing events geared towards social-media savvy consumers. The goal of the challenge is to engage digital influencers to put their creative spin on the news and trends coming out of the Chicago Auto Show and automotive industry overall.
“The 2015 Chicago Auto Show Vine and Instagram Video challenge will once again give social media influencers and the media the opportunity to explore the show floor during the Chicago Auto Show’s Social Media Preview to capture and share their perspective of the highlights of the latest automobile models, interactive displays and industry news,” said Digital Megaphone Founder and President Hope Bertram. “We are thrilled to be part of the nation’s largest and longest running auto show.”
The Chicago Auto Show and Digital Megaphone will collectively select the top three Vine and Instagram videos that most accurately and creatively showcase the 2015 Chicago Auto Show. The 2014 video challenge winner, @eprahhl, featured a variety of cars and interactive displays in her Instagram video: http://instagram.com/p/kH3AwZs4Cr.
Participants will be instructed to post their finished product with the Chicago Auto Show’s official hashtag #CAS15 by the close of the event. The judges will then huddle and announce the winners on the Chicago Auto Show’s opening day, February 14. Prizes will be awarded to the top three winners, along with one grand prize. Additionally, the winning videos will be on display for all to enjoy during the public show.
Media can register for the Chicago Auto Show Media Preview at chicagoautoshow.com/media/. For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com. For more information about Digital Megaphone, please visit digitalmegaphone.com.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
The 2015 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d’Automobiles.
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